Brands as Fan Experiences, DAZN’s US Expansion & Baseball’s Betting Toll

Why brands are becoming part of the fan experience – Sports Industry Group *

Sponsorship as experience, not just logo and assets.

Global, Sponsorship, FanEngagement, Marketing, Strategy

DAZN has agreed to acquire EverPass Media – Hollywood Reporter *

DAZN adds US commercial distribution to its arsenal.

US, MediaRights, Streaming, SportsBiz, Sponsorship

Modern gambling has taken a toll on baseball players – The Athletic *

When betting-fuelled engagement turns toxic for athletes.

US, MLB, SportsBetting, Integrity, FanEngagement

Chelsea announce one-year front-of-shirt sponsorship deal with financial platform firm Circle – The Athletic *

Fintech, stablecoins and front-of-shirt risk and reward.

UK, Football, Sponsorship, Fintech, Web3

Max Verstappen's $110 Million Deal Has Changed Formula One's Driver Market – Culture of Sport

Record driver money reshapes F1's talent and cost strategies.

Global, F1, Commercial Strategy, Talent Market, Sponsorship

Khosla Family Completes League-Record $9.612 Billion Acquisition of Seattle Seahawks – Ministry of Sport *

New ownership record underlines NFL's soaring franchise values.

US, NFL, Finance, Ownership, Investment

The business of the US Open: Record prize money, new leadership and an US$800m renovation – SportsPro

How the US Open is reinvesting to stay premium.

US, Tennis, Broadcasting, Sponsorship, Investment

How UFC became a commercial and sponsorship powerhouse – Insider Sport

Inside UFC's journey to a top-tier commercial machine.

UFC, Sponsorship, Marketing, Media Rights

College Basketball In Crosshairs of Pro-Athlete NCAA Eligibility Chaos – Front Office Sports

Eligibility upheaval with big repercussions for college hoops.

US, College Sports, Basketball, Compliance, Sponsorship

US Open approves credentials for nearly 100 content creators to expand social and cultural reach – Front Office Sports

Grand Slam doubles down on structured creator access.

US, Tennis, Creators, Marketing, Events

YouTube Shopping Creators can now tag Amazon products in the YouTube Shopping Affiliate Program – YouTube

One step closer to fully shoppable sports video.

US, YouTube, Commerce, Sponsorship, Creator-Economy

DAZN gets deeper into US sports streaming with EverPass acquisition – SportsPro

Why EverPass matters for bars, venues and leagues.

Streaming, Acquisition, Media Rights, NFL, DAZN

ESPN Adds College Football Saturdays to Disney+ This Fall – Sports Video Group *

College football becomes a Disney+ tentpole content play.

US, Streaming, Media-rights, DTC, College-football

25 Seasons of New York Yankees on YES Network: The Day 1 Crew Looks Back on a Quarter Century in the Bronx – and Stamford – Sports Video Group

RSN evolution from tape to DTC and drones.

US, Media-rights, Broadcast-tech, Digital, History

SafeChat: Building AI-Powered Safety Systems at Scale in a Real-Time Marketplace – InfoQ

Blueprint for moderating toxic behaviour in live fan chats.

Global, AI, Fan Engagement, TrustAndSafety, Community

Salesforce, Anthropic expand partnership as Benioff responds to ‘SaaSpocalypse' concerns – CNBC

Claudeforce brings embedded AI into your CRM workflows.

Global, AI, CRM, Sponsorship, Ticketing

The CBI's Latest AI Report on How Design Businesses Can Bridge AI's Execution Divide – Design Week

From AI experiments to fully retooled creative operations.

UK, AI, Sports Business Strategy, Operations, Workforce

AI is hitting entry-level jobs hardest, says Stanford – Ars Technica

Why interns and assistants feel AI's impact first.

Global, AI, Workforce, SportsBusiness, Strategy

What Many People Get Wrong About Tribalism – Psychology Today

Social media tribes, rivalry and managing fan communities.

Global, Fan Engagement, Social Media, Psychology, Community

Robots Run 100-Meter Dash Faster Than Usain Bolt at World Humanoid Robot Games – AP News

When machines break ‘human' records, what is sport's edge?

Global, Athletics, Innovation, Data, Sponsorship