This week I catch up with Russell Scibetti about his sports business career, his time at the NY Jets and now in his new role at Kore Software.Things you'll learn in this podcast include:
- How Russell got his start in sports business
- Russell's background as a geek
- Importance of getting his MBA
- Key takeaways from SEAT Conference CRM track
- What is WIIFY and why is it important?
- How NY Jets track success in sales team
Resources from the podcast
- Find Russell Scibetti on Twitter (@rscibetti) and Linkedin
- Check out Russell's blog at TheBusinessOfSports.com and on Facebook
- Check out his SBJ article mentioned in the podcast
- #YouKnowYouWorkInSportsWhen post
- Find out more about KORE Software and follow @KORESoftware on Twitter
- Listen to Jay Baer's podcast with Jeramie McPeek including the study on Facebook Ads with Email
- Facebook study – People who open emails are 22% more likely to convert when combined with Facebook Ads
- Listen to Russell's previous episode way back on episode 10
- Join Russell and myself at SEAT Conference in San Francisco 19-22 July 2015
- Sounds of the Game from Shaquille O'Neal now part owner of the Sacramento Kings
- Grab your ticket to @SEATConference in San Francisco 19-22 July 2015 and SEAT London March 17 2015
- Like SEAT on Facebook
- Have you downloaded the Sports Geek Premier League Look Book
- Connect with all guests of the podcast and check out the podcast archive
- Thanks for iTunes reviews in Australian iTunes and USA iTunes.
- Have you signed up for weekly Sports Geek News?
Tweets from Russell you may have missed
Breaking some rules with a late night selfie at #SEAT2014
Signing off from #SEAT2014 with Mr. @SportsGeek himself, @seancallanan – safe travels everyone! pic.twitter.com/vNRZWolL3W
— Russell Scibetti (@rscibetti) July 23, 2014
Great insights on good and (bad as in this case) on emails for sports teams.
How NOT to create a sports marketing email (brand redacted in red, team redacted in black) #sportsbiz #sponsorship pic.twitter.com/6bNMVAEtDJ
— Russell Scibetti (@rscibetti) August 26, 2014
Russell is always sharing great activation ideas.
Cool console inside the @IBM #USOpen suite pic.twitter.com/FNLj9W6OBG
— Russell Scibetti (@rscibetti) August 26, 2014
Some highlights from SEAT 2014
#IfMyPhoneGotHacked Lots of @SEATconference pictures I didn't download yet (nothing very revealing) pic.twitter.com/ShbUgkkjyW
— Russell Scibetti (@rscibetti) September 1, 2014
Russell on Fox News discussing variable pricing
Video of me on Fox 5 NY news talking about #NFL variable ticket pricing #sportsbiz http://t.co/EZXkVbb3jD
— Russell Scibetti (@rscibetti) September 7, 2014
Congrats on SBJ article – you can read it online here.
My @sbjsbd article in print form! #sportsbiz pic.twitter.com/YyJLherPkE
— Russell Scibetti (@rscibetti) September 24, 2014
Social Media Post of the Week
Congrats to the San Francisco Giants winning 3 title in 5 years.
WE ARE THE CHAMPIONS OF THE WORLD! #SFGiants #ChampionsTogether pic.twitter.com/zOcrGqmX8l
— World Champs (@SFGiants) October 30, 2014
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