This week I catch up with Russell Scibetti about his sports business career, his time at the NY Jets and now in his new role at Kore Software.Things you'll learn in this podcast include:
- How Russell got his start in sports business
- Russell's background as a geek
- Importance of getting his MBA
- Key takeaways from SEAT Conference CRM track
- What is WIIFY and why is it important?
- How NY Jets track success in sales team
Resources from the podcast
- Find Russell Scibetti on Twitter (@rscibetti) and Linkedin
- Check out Russell's blog at TheBusinessOfSports.com and on Facebook
- Connect with all guests of the podcast and check out the podcast archive
- Thanks for iTunes reviews in Australian iTunes and USA iTunes.
- Have you signed up for weekly Sports Geek News?
SportNXT – Melbourne – 7-9 September 2026
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Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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