RSN Meltdown, $30bn Team Sales & LIV’s Bankruptcy

Taking Control: How Professional Sports Teams Are Building Their In-Market Future as the RSN Model Fractures – Sports Video Group *

Teams rewrite local media playbooks as RSNs crumble.

US, Media-rights, Streaming, Data, Commercial-strategy

Angels Deal Marks a $30 Billion Summer for U.S. Team Sales – Sportico *

Record-breaking M&A reshapes franchise valuations and strategy.

US, MLB, Team Sales, M&A, Sports Investment

LIV Golf considers filing for bankruptcy – Insider Sport *

A disruptor's cash crunch reshapes global golf politics.

Golf, Investment, Legal, Bankruptcy

Inside Delta Air Lines' Sports Strategy and Portfolio – 365247 Sports

How a global airline engineers a high-value sports portfolio.

US, Sponsorship, Strategy, Airline, Premium

The great Canadian sponsorship squeeze – The Sponsor *

When every property sells logos, creativity must differentiate.

CA, Sponsorship, Marketing, Insights

Stan Kroenke Adds MLB's Los Angeles Angels to Sports Empire – Bloomberg

Multi-league portfolio strategy meets LA venue real estate.

US, MLB, Sports Ownership, Business Strategy

Unrivaled: What does startup league's US$650m valuation say about the future of women's basketball? – SportsPro

A new women's league tests appetite for premium hoops.

Women's Sports, Basketball, Investment, Valuation

College Athletics Is Eating Itself, and LSU Is at the Head of the Table – Yahoo Sports

NIL money tests the limits of college sports' model.

US, CollegeSports, Governance, MediaRights, NIL

Unrivaled valuation: What does startup league's US$650m valuation say about the future of women's basketball? – SportsPro

Investors bet big on women's hoops as standalone IP.

Women's Sports, Basketball, Finance, Investment

Chicago Cubs Sets Rom-Com Series Nine Innings to Love on TikTok – Variety *

MLB club uses scripted romance to reach new fans.

US, MLB, Digital-content, Social-media, Marketing

On YouTube, video podcasts are more engaging than other types of video – Podnews

Data says long-form conversations beat highlights on YouTube.

Global, YouTube, Analytics, FanEngagement, ContentStrategy

Reddit introduces 15-second engaged video views for advertisers – Mumbrella

A new attention metric for video buyers on Reddit.

AU, Social Media, Advertising, Marketing, Technology

Sports Television Is Fragmenting. Can YouTube TV Keep It Together? – Sportico *

YouTube TV's bid to be the glue in sports streaming.

US, Business, Media, Streaming, YouTube

Gracenote Study: 85% of Sports Fans Want TV Home Screens to Show When and Where to Watch Favorite Teams – Sports Video Group

Discovery friction is costing leagues audience and revenue.

Global, Research, Streaming, Data, Fan Experience

Netflix Secures Commercial Distribution for Expanded NFL Slate – Front Office Sports

EverPass deal takes Netflix's NFL games into venues.

US, Streaming, NFL, Media, Distribution

World Cup Technology: From Ref Cams to AI Analysts, Cutting‑Edge Research Is Changing the Game – Refind *

How tournament tech experiments filter into everyday sport.

Global, Football, Technology, Data, Innovation

Design in Claude Code (without the AI look) – Charlie Hills

Building AI tools that feel on-brand, not generic.

Global, Technology, Design, AI

OpenAI Has Started Letting Some Customers Pay Only When the AI Works – The Next Web

Outcome-based AI pricing echoes sponsorship-style deals.

Global, AI, Commercial Strategy, MarTech

Agentic Video Understanding in Gemini – Google

Automated video understanding unlocks next-gen sponsorship analytics.

Global, AI, Video, Fan Engagement, Sponsorship

MrBeast and James Patterson's Book Might Flop – Morning Brew *

Even the biggest creator brands can misfire offline.

Global, CreatorEconomy, Marketing, Content, Revenue

How a Ridiculously Simple Website “outbid.lol” Made $132K in 48 Hours – Medium

A tiny product shows how fast digital revenue can move.

Global, Digital, Revenue, Product, Fan-Engagement