Recently in London on #SportsGeekTrip I caught up with Richard Clarke Managing Editor of Arsenal Media Group to discuss content, social media platforms and much more.
On this podcast you’ll find out about:
- What content works for Arsenal
- Youtube strategy for Arsenal to engage global audience
- Fan centric approach taken by Richard to deliver to Arsenal fans
- How Instagram is going gangbusters for Arsenal
- What social media platform they might next tackle
- Snapchat – Yay or Nay?
- What sports teams can learn from Wil Anderson on keeping your super fans happy
Resources from the episode
- Find Richard Clarke on Twitter (@mrrichardclarke) and Linkedin
- Thanks for iTunes reviews in Australian iTunes and USA iTunes.
- Have you signed up for weekly Sports Geek News?
SportNXT – Melbourne – 7-9 September 2026
Join Sean Callanan and sports executives from around the world to shape the future of sport.
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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