This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback.
Today's episode features Aaron LeValley from AEG discussing his work with LA Kings and LA Galaxy originally posted in January 2014.
On this podcast you’ll find out about:
- Why CRM and Digital teams work in unison at AEG Sports
- How the LA Galaxy plan to build on season ticket base
- How LA Kings used direct messaging on Twitter
- Importance of privacy as marketers get access to more data
- How LA Galaxy use marketing automation to sell more tickets
SportNXT – Melbourne – 7-9 September 2026
Join Sean Callanan and sports executives from around the world to shape the future of sport.
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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