Q&A #5 – TikTok, esports & ideal interview guests

Question one comes from Lenny Goh former guest from Tradable Bits. Asked me while visiting in Melbourne and in real life question.

He asked me What's your take on TicTok and sports?

I think it's interesting. I think it's really interesting that it's the first time we've had a real player in the space over the last couple of years, like early on 10 years ago, we had sort of one platform being added a year.

You know, people going on Facebook and Twitter and Instagram. And then we've had a few that sort of come and go. Snapchat has had a crack and it's still sort of lingering. But you cannot ignore. I guess, the viral nature of TickToc and the download numbers.

Now they are slowing a little bit, which is going to happen when more and more people sign up and you start plateauing. I.

Think from a sports point of view, it's not the same. It's, you know it's a new distribution platform.

So using Digital to Dollars Know your Distribution TicTok is another distribution piece, but it's one that's pretty unique because the content is created on there is pretty unique to that platform.

And it's actually a content creator that actually its content gets to other platforms. So you might see TikToks on Twitter, on Facebook, those kind of things on Instagram.

So I think it's not along the same lines as those original big three where what is our strategy? What are we putting out and how often do we put it out? It is really understanding what works, what doesn't.

Having a little bit of a play test and learn don't commit to a long term strategy of this is what we're going to do with TikTok for the whole year because you don't know.

I think learned from others, obviously leverage the intelligence inside your organization. Find out who in your organization's watching TicTok creating TicToks.

They will know better than someone who is like myself. That's watching it from afar. You've got to talk to people who are actually using it and learn and then learn from what other brands and that are doing.

For me, I think the big opportunity is UGC and TikTok.

It's not going to be easy, but how can you create challenges for your fans? Because it's so music based. If you have music content, I think that gives you a definite advantage.

I think we saw that with the Riot Games, the League of Legends World Champs with their true damage music.

Their band that they again created a band out of nothing and created a song. And they pretty much said use the hashtag, #makeitlegendary on TicTok to sort of effectively give the content to the fans and let them have a go.

So, you know, I think it is a bit about testing that. How can they get fans involved? How can they set challenges for their fans to see what comes back?

And I think having that improv mentality, if you've done improv before and I'm lucky enough to do it here, did it with the Melbourne Improv.

They have this very much this philosophy of happy fail.

And I really think you should be tackling TicTok in that in that manner.

Embrace failure and have fun with it. Is what I would do.

So thank you very much, Lenny, for catching up. And thank you very much for the question.