Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Betting on Trust: The NBA's Integrity Crisis – Culture of Sport *
NBA's integrity and betting issues.
NBA, Integrity, Data, Sponsorship, Ethics
No, Saudi Arabia is not building a World Cup stadium on top of a skyscraper – ESPN – ESPN *
Debunking World Cup stadium rumour.
World Cup, Stadium, Sponsorship, FIFA
Lionel Messi: MLS Can't Grow Without More Spending Power – Front Office Sports *
Messi's take on MLS financial growth.
MLS, Soccer, Financial Strategy, Player Acquisition
How Liverpool uses AI to take Anfield around the world – Insider Sport *
AI and cloud tech at Liverpool FC.
AI, Technology, Fan Engagement, Liverpool FC, Sports Technology
Professional Sports
Christian McCaffrey and Jim Harbaugh are among 32 nominees for the NFL's Salute to Service award – AP News
NFL honours military and veterans.
CSR, Community Engagement, NFL
Milan-Cortina 2026 taps Uber to support Winter Olympics transport network – SportPro
Uber's role in Olympic logistics.
Winter Olympics, Uber, Sponsorship, Marketing, Technology
Inside Messi's Miami Renewal – The Athletic
Analysis of Messi's Miami impact.
Soccer, Branding, Business, Lionel Messi, MLS
New Era becomes official headwear licensee of FC Barcelona – Sport Mint
FC Barcelona's new merchandising deal.
FC Barcelona, Licensing, Merchandising, Branding, Sports Business
Digital & Social
Ads to appear in Apple Maps – Techcrunch *
Innovative digital ad spaces in Apple Maps.
Advertising, Technology, Digital Marketing
Media & Entertainment
Dream11 goes global with expansion across 11 countries – Sport Mint
Fantasy sports international growth.
Fantasy Sports, Global Expansion, Sports Technology, Dream11
Disney's Fubo Deal Closes After DOJ Ends Antitrust Review – Front Office Sports *
Disney's acquisition approved by DOJ.
Media, Streaming, Disney, FuboTV
Crunchyroll Partners with Luminopia to Provide VR Content for Lazy Eye Treatment – Hollywood Reporter
VR technology in healthcare innovation.
VR Technology, Healthcare, Innovation, Fan Engagement
AI
Qualcomm's Turning Phones Into AI Powerhouses – The Verge
AI advancement in mobile technology.
AI, Technology, Real-time Data, Sport Events, Innovation
Make you think
Sparkline Capital published a report on ‘surviving the AI Capex Boom' – Sparkline *
AI investment strategies report.
AI, Investment, Technology, Sports Business
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