Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

How the Dodgers Became First MLB Team to Hit $1 Billion in Revenue – Sportico *

Insights into financial strategies in sports.

MLB, Revenue, Sports Business

McKinsey & Co. study looks at Latinos' sports spending power – Sports Business Journal

Study on Latino audiences' spending power.

Latino Market, Sports Marketing, Sponsorship

Nike Powers Feet – Future Party *

Nike's ‘powered footwear system' revolution.

Nike, Technology, Innovation

‘Embrace with caution': The AI adoption checklist – Sport Business *

Guide on sports tech adoption challenges.

AI, Technology, Strategy

Professional Sports

Paramount+ expands UFC streaming deal to Latin America and Australia – SportPro

OTT platform expansion in sports media.

Paramount+, UFC, Media Rights

Media & Entertainment

Sports Equinox 2025 Shows How Fragmented Sports TV Has Become – Front Office Sports *

Fragmented sports broadcasting analysed.

Media, Streaming, Sports Broadcasting

Geek out

AI Video Has Changed Marketing Forever. Here's How to Adapt. – Entrepreneur

Adapting to AI video in sports marketing.

AI, Video, Marketing

AI

OpenAI Reportedly Developing New Generative Music Tool – Techcrunch *

Explores AI's role in music creation.

AI, Technology, Music

OpenAI's AI models for music generation – The Information *

AI explores music, crossover in sports?

AI, Music, Technology

Make you think

Pros to the Playground – Medium

What you can learn from your kid's sports.

Grass Roots, Sports, Engagement

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