Here are the latest articles from Sports Geek Reads

Key Reads

Premier League Scores AI Deal with MicrosoftSport Industry *

AI enhances analytics and fan engagement in Premier League.

Premier League, AI, Technology

Aston Villa PSR fears eased by selling women's team – but UEFA rules are a bigger battleThe Athletic

Explores financial management and regulatory challenges in sports.

UEFA, Financial Management, Women's Sports

Cisco to power next-gen digital transformation for Real Madrid's Bernabéu and training complexSport Mint 

Real Madrid seeks cutting-edge tech for digital experiences.

Real Madrid, Technology, Digital Transformation

Columbus Crew Owner Sells Stake in MLS Club at $900M ValuationSportico *

Insights into valuation trends of MLS clubs.

MLS, Valuation, Sports Business

‘Existential Threat': Underdog Sports Sues to Stop AG's Fantasy Sports OpinionFront Office Sports

The legal implications could reshape the fantasy sports landscape.

Fantasy Sports, Legal, Sponsorship

Professional Sports

ESPN and MLB ‘in talks' to renew broadcast partnershipSportPro

Broadcast rights renewal discussions influence sports media dynamics.

MLB, ESPN, Media Rights

Wolverhampton's new greyhound track offers lifeline to a fading sportInsider Sport

Innovative approaches to rejuvenate the greyhound racing industry.

Racing, Innovation, Marketing

LIV Golf CEO Pushes Back On PGA Tour MergerFront Office Sports

Merger talks highlight economic impacts on golf's business landscape.

Golf, Mergers, Sponsorships

Caitlin Clark's Signature Shoe Could Be $150 Million Business: Sneaker ExpertFront Office Sports *

Athlete branding and marketing with enormous business potential.

Athlete Marketing, Endorsements, Women's Sports

Media & Entertainment

eBay's Activation at GoodwoodSport Pundit

Experiential marketing campaign at a top sports event.

Sports Events, Experiential Marketing, Sponsorship

Ross Garritty on the Matchroom Boxing RebrandSport Industry

Insights into strategic branding and marketing approaches.

Matchroom Boxing, Branding, Marketing

Geek Out

Stadium DAS market facing seismic changesMobile Sports Report *

DAS evolution impacts future sports facility connectivity needs.

DAS, Connectivity, Stadium

Kubernetes Is Dead: Why Tech Giants Are Moving to Orchestration AlternativesMedium

Exploring next-gen orchestration tools could benefit tech infrastructure.

Tech, Kubernetes, Orchestration

AI

ELON MUSK'S XAI RAISES $10 BILLION IN DEBT AND EQUITY AS IT STEPS UP CHALLENGE TO OPENAICNBC 

Investment could accelerate sports tech advancements using AI.

AI, Investment, Technology

CHINA'S HUAWEI OPEN-SOURCES AI MODELS AS IT SEEKS ADOPTION ACROSS THE GLOBAL AI MARKETCNBC

Open-source models enhance innovation in global sports tech.

AI, Open Source, Technology

Make You Think

How Raiders coach Pete Carroll is aging gracefullyThe Athletic

Longevity and personal growth insights for sports professionals.

NFL, Coaching, Career Development

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