Congrats to Seattle Seahawks especially Kenton Olson & Chip SuttlesFIXED AUDIO –  Congratulation to Seattle Seahawks we look back at the Super Bowl from a digital point of view and how advertisers and teams tackled the big day.  We chat with Craig Morris from Tennis Australia on  Sports Geek Podcast about the AO Blitz to connect tennis players with the Australian Open.

A special congrats to Kenton Olson and Chip Suttles from Seahawks, enjoy it makes all the hard work worth it!

On this podcast you’ll find out about:

  • Why advertisers released adverts before the Super Bowl
  • How New York used social media for customer service throughout Super Bowl week
  • Why the Empire State Building kept changing colour all week
  • Why sports fans thought JC Penney was drunk
  • How Tennis Australia got 25% of a whole town playing tennis
  • Why Novak Djokovic wanted to catch a tram to Parkes NSW
  • How Jerry Seinfeld dominated Super Bowl Half Time
  • What size images you should use for best results on Twitter

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Resources from the episode

Social Media Post of the Week

Nice work by Kenton Olson and his team putting together this video on Facebook to recap the special day for fans.

Send in your nominations for best social media post of the week – Facebook, Twitter, Instagram, Vine… for whatever reason fan engagement, sponsorship activation, cool content….

Facebook Vs Twitter at the Super Bowl

Facebook stats from Super Bowl with over 50M people engaged in 185M interactions

Nearly 25M tweets around Super Bowl 48 on Twitter #SB48

Closing 2 Cents

Don't follow the leader, find your own path - Sean Callanan from Sports Geek

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