In this Sports Geek Replay episode, Sean Callanan chats with Peter Sorckoff in this Sports Geek interview.

On this podcast you'll learn about:

  • How Peter got his start in sports in Calgary
  • Early days of entertaining hockey fans, including the first Kiss Cam
  • Why fans attend sports events, especially when a team is losing
  • How fans related to sports brands and why it is so important to get it right
  • What Peter learned about the Hawks fan base and how Dominique Wilkins helped turn a franchise around 20 years after playing
  • We dive into the “religion of sports” and how you can tap into that fan passion
  • What advice Peter has for young sports marketers.
Peter Sorckoff

Listen to Peter Sorckoff on Sports Geek

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