Sean Callanan chats with Lawrence West from National Basketball League (NBL) on this Sports Geek Replay episode.

On this podcast you'll learn about:

  • Lawrence West on how he started his career in sports and his current role at the NBL
  • What it is like to work in an Olympic sport
  • What is the NBL Next Stars program is and how it brings fresh new talent into the NBL
  • The effect of Andrew Bogut's return to Australia to plan in the NBL
  • The attention the Ball family will bring to NBL with La Melo playing for the Hawks
  • NBL's new broadcast agreement with ESPN and SBS and why it is an important step forward
  • NBL exploring plans for expansion in Tasmania
  • How NBL1 works to reach grassroots basketball and why the data is so important
Learn more about sponsorship with Lawrence West from NBL

Listen to Lawrence West on Sports Geek

Can't see podcast player?  Click here to listen

Pick my brain

Want some help on a campaign, sponsorship or content but don't know where to start? Book in a time with Sean Callanan for a Pick my brain session.

The Pick my brain session is a two hour consulting session via GoToMeeting where you can get Sean's thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Listen to Sports Geek

Sports Geek podcast available on all podcast platforms

Support our content efforts on Patreon

As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.

What we didn’t see coming was the tremendous support from the sports business industry from around the world. We’ve had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.

Each month here is the sports business content we deliver:

Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.


Our supporters (become one)

DMC Sport
SEAT Conference - 2020 Minneapolis June 27 – July 1
Play Media
Sports Where I Am
G2G Sports
Support Sports Geek on Patreon