Sean Callanan chats with Lawrence West from National Basketball League (NBL) on this Sports Geek Replay episode.

On this podcast you'll learn about:

  • Lawrence West on how he started his career in sports and his current role at the NBL
  • What it is like to work in an Olympic sport
  • What is the NBL Next Stars program is and how it brings fresh new talent into the NBL
  • The effect of Andrew Bogut's return to Australia to plan in the NBL
  • The attention the Ball family will bring to NBL with La Melo playing for the Hawks
  • NBL's new broadcast agreement with ESPN and SBS and why it is an important step forward
  • NBL exploring plans for expansion in Tasmania
  • How NBL1 works to reach grassroots basketball and why the data is so important
Learn more about sponsorship with Lawrence West from NBL

Listen to Lawrence West on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don't know where to start? Book in a time with Sean Callanan for a Pick my brain session.

The Pick my brain session is a two hour consulting session via GoToMeeting where you can get Sean's thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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