Been a busy few weeks at Sports Geek, last weekend at the SCG I caught up with LA Dodgers Social Media Manager Josh Tucker who was in town for Opening Series. AJ Maestas from Navigate Research for a chat about his study into sports and social media fans.
On this podcast you’ll find out about:
How Josh manages Twitter and engages Dodger fans
The importance of using favorite button on Twitter
What tools Josh uses to manage Dodgers social accounts
Why engagement is the metric of importance in MLB
How sponsors are clamouring to be involved with sports teams social media
How fans are influenced by sports teams and athletes
The importance of understanding the value of social media in sponsorship
Marcia Hines did a terrific job singing the national anthem at the SCG Opening Series but then made this mistake on Twitter. She confused former Australian Cricket captain Ian Chappell (pictured) with former English Captain Tony Greig (deceased in 2012) it went viral on Twitter. Always know who you are tweeting about.
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Josh Tucker from LA Dodgers & AJ Maestas on Sports Social Media Fans Transcription
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
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Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan. Follow his esports team @Gravitas playing in the LCO.