Leigh Ellis on The Starters making free throws & tearing towelsOn this episode of Sports Geek Podcast I chat with Leigh Ellis from NBA TVs The Starters on producing killer podcasts that helped them break into the NBA and we tap in with Kenton Olson from the Seattle Seahawks as they prepare for the NFL’s NFC Championship game.

On this podcast you’ll find out about:

  • How a couple of Canadians and an Aussies ending up hosting a night NBA show
  • Importance of diversifying your skills (and working hard) to break into sports business
  • Why sports teams need to make sure their content is NOT BORING
  • What planning goes into making The Starters work
  • How the Seattle Seahawks are connecting fans around the world with their locker room
  • How Seattle's coach Pete Carroll was a big driver behind the I'm In activation
  • Seattle fans rewarded via Twitter with a Starbucks Coffee

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Over 70,000 Seattle Seahawks fans have #TappedInResources from the episode

Watch TBJ Show 1000 – Top 20 moments of TBJ

Watch Kenton's panel from #SportsConf – Engaging Fans With Social In-Stadium

Social Media Post of the Week

Love this shot from @AustralianOpen Instagram account.

Send in your nominations for best social media post of the week – Facebook, Twitter, Instagram, Vine… for whatever reason fan engagement, sponsorship activation, cool content….

Good luck to Seahawks Sunday

#SBNight at HONEY

See you at #SBNight

When: 6pm January 21st
Where: HONEY Bar, 345 Clarendon Street South Melbourne

Grab your ticket at Eventbrite

Eventbrite - #SBNight Sports Business Networking Night

Interplay Media sponsors #SBNight

Big thanks to James Spinks from Interplay Media for sponsoring #SBNight, we can now offer EVERY attendee a drink upon arrival to get networking underway.

HONEY will be cool on #SBNight

Closing 2 Cents

See you at #SBNight

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