Cricket takes the headlines again this week but unfortunately for the wrong reasons with a poor tweet offending Indian cricket fans. We chat with Francis Leach on ABC Grandstand about that tweet and what options teams have when advertising on social media. We look back at the Year that was on Facebook & Twitter. I explain why Snapchat is not the right platform for sports and why you shouldn't bother with it.
On this podcast you’ll find out about:
- Steps you should take to avoid social media mistakes
- What ad options may work for your team
- How Facebook and Twitter thought 2013 went
- Why Snapchat is not the right platform for sports
- Why return on effort is super important
Resources from the episode
- Here is a screenshot of that @CricketAus tweet on Pinterest
- Daily Mail article on Cricket Australia tweet as discussed on ABC Grandstand
- Ad Age article on Edgerank dropping, will it make you buy advertising?
- Facebook Year in Review, get your own http://facebook.com/yearinreview
- Twitter #YearOnTwitter – https://2013.twitter.com
- Gary Vaynerchuk's take on Snapchat
SportNXT – Melbourne – 7-9 September 2026
Join Sean Callanan and sports executives from around the world to shape the future of sport.
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
Listen To Sports Geek
Recent Sports Geek Reads
Listen to Sports Geek Rapid Rundown daily
