Cricket takes the headlines again this week but unfortunately for the wrong reasons with a poor tweet offending Indian cricket fans. We chat with Francis Leach on ABC Grandstand about that tweet and what options teams have when advertising on social media. We look back at the Year that was on Facebook & Twitter. I explain why Snapchat is not the right platform for sports and why you shouldn't bother with it.
On this podcast you’ll find out about:
Steps you should take to avoid social media mistakes
Forgot to mention it on the podcast but loved the work of the @Dodgers taking over the @LAKings Twitter account. Please tweet in your nominations for social media post of the week to @SportsGeek or @seancallanan.
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Each month here is the sports business content we deliver:
Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan. Follow his esports team @Gravitas playing in the LCO.