In this Sports Geek Podcast we chat to Dan Harbison who has left the sports industry after several years leading the digital efforts of the Portland Trailblazers to take up a new role as head of New Media at Caesars Entertainment in Las Vegas we chat with Dan on ABC Grandstand. On Harf Time we look at ticketing campaigns and promotions gone wrong and with A-League kicking off we take you behind the scenes at season launch and the Power The Game activation to rally fans support online.
More specifically, in this podcast you’ll find out about:
How you can look at industries outside sports for best practice
What Dan learned moving from role at Portland Trailblazers to Caesars Entertainment
Importance of developing brand ambassadors outside sports
Why Pinterest is a tough fit in sports but works for travel business
Why less is more when posting on social media
How Caesars are developing of loyalty programs based on digital actions of patrons
Learn more about the A-League You Power The Game campaign
Why the Power The Game mini site was developed with Carter Digital
Learn about mistakes made with ticketing campaigns so you don't make them
Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan. Follow his esports team @Gravitas playing in the LCO.