In this Sports Geek Podcast we chat with Tinus Le Roux from Fancam discussing digital activations and developing campaigns that are fan centric at SEAT Conference. Recently a few AFL players social media accounts were hacked so I chat with Francis on ABC Grandstand on what you can do to protect your accounts from hackers. We look back at how the focus of digital teams are changing to meet the demands of teams for revenue and sponsors for exposure and leads. We also chat with Kylie Caflisch from Team Blackshirts about starting her career in sports.
More specifically, in this podcast you’ll find out about:
- How Fancam is delivering for sponsors
- The difference between U2 fans in US and Aussie Rugby 7s fans
- How to reset passwords and remove iOS devices who have access to your Twitter
- Why secure passwords are mandatory
- How digital teams are moving up on sponsorship sales cycle
- The importance for sports teams to derive revenue from digital efforts
Resources from the episode
- Find Tinus Le Roux on Twitter (@tinusleroux) and Linkedin
- SEAT 2013 Fancam – Tag yourself & connect.
- AFL player Social Media accounts hacked
- How to remove all iOS devices from you Twitter account
- Turning on two-factor authentication for Twitter
- Turning on Facebook “Login-Approvals”
- Media Watch look at content marketing in news
- Find Kylie Caflisch on Twitter (@KylieCaflisch) and Linkedin
- Listen to SGP 013, my presentation at SEAT with Philippe Dore
- Catch the SEAT Conference interview podcast SGP 014
- Follow #SEAT2013 for more updates from SEAT Conference
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