Sean chats with Ryan Kaveney Chief Fan and Commercial Officer for the GWS Giants. Ryan discusses the opportunities to develop a new fan base in Western Sydney for fans while building passion for Giants members along for the ride.
On this podcast you'll learn about:
- Ryan Kaveney's sports career journey and the reason behind his title at GWS Giants
- The difference in clubland culture and other sports
- How Ryan's team work to increase fan participation
- The growth of the club with the Giants AFLW and Netball teams
- The effects of the Giants theme song to both fans and non-fans
“We are a fan first club and that our members and our fans are really important to us and really it's not just about the commercial side of the outcomes, it's about making sure that we're delivering a great experience on Game Day.” – Ryan Kaveney
Need a keynote speaker for your next event or conference?
Resources from the podcast
- Thanks again to Ryan Kaveney from GWS Giants for being this week's guest.
- Connect with Ryan Kaveney on Twitter @kaveman33, Instagram and LinkedIn
- Follow GWS Giants on Twitter @GWSGIANTS, Facebook, Instagram and LinkedIn
- Some related articles you might want to read more about GWS Giants
- Some Sports Geek podcast episodes you might be interested in:
- Tanya Gallina on why serving your fans is so important
- Arsenal fan engagement with Chris Harris
Highlights from podcast with Ryan Kaveney
3:14 Backstory on how the GWS Giants started in AFL
7:23 Ryan Kaveney’s background into the world of sports that led him to the Giants
11:59 The challenges of growing the brand
15:34 The first things Ryan worked on upon joining the Giants
18:01 The reason behind the Chief of Fan and commercial title
20:17 How Ryan’s team work to increase Giants fan participation
22:39 The tree funnels of fan acquisition – participation, community and everyone else
27:20 Growing the club with Giants AFLW team and Giants Netball team
29:51 How the modified game AFLX helped in getting people play footy
36:10 The effects of Giant’s theme song to both fans and non-fans
38:16 Sports Geek Closing Five
50:55 Sean invites you to attend SEAT Dallas this July 21-24 as he will be doing his Digital to Dollars keynote
Some tweets/posts you may have missed
Congratulations on 150 games played!
Tomorrow marks our 150th AFL game! We take a look back at some of the key moments from the first 149.
📸 https://t.co/lklxi1CDYk | #BeGIANT #FlashbackFriday pic.twitter.com/6gyHDYJXL4
— GWS GIANTS (@GWSGIANTS) June 22, 2018
A Marvelous visitor at the Giants stadium
You favourite web-slinger @SpiderMan visited the GIANTS ahead of this weekend's @AFL Super Round!
Get your round 15 tickets: https://t.co/jK4mhMdsLd | #BeGIANT pic.twitter.com/lDpAmGQZT7
— GWS GIANTS (@GWSGIANTS) June 28, 2018
Love this image and Dave Matthew's quote
"The best promotional assets the game has are the players … if they're not being given the opportunities to promote the game as heavily as they can, then we're selling ourselves short.”
📰 https://t.co/jHUt91rP4y | #BeGIANT pic.twitter.com/EHZv8p1gGq
— GWS GIANTS (@GWSGIANTS) June 15, 2018
A look at the Giants AFLW team. They're so ready to fight
The Southern GIANTS' belief is up after they opened their Women's Winter Series account on the weekend.
📰 https://t.co/4wEgrHhhil | #BeGIANT pic.twitter.com/zTIvmb8p6p
— GWS GIANTS (@GWSGIANTS) June 25, 2018
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