This week Sean catches up with Black Caps' Digital Manager, Richard Irvine about how they are getting ready for the Cricket World Cup. We also recap a very successful Asian Cup with Matt Bartolo.
On this Sports Geek Podcast you will learn:
- About how Rich's past experience with Telco helped the Black Caps Digital Team
- How the Black Caps is getting ready with the huge digital traffic that the Cricket World Cup is bringing
- Importance of giving a team Twitter account a personal touch
- Managing the amount of time spent on engaging with fans through social media
- The effectiveness of transparency in social media
- Why Asian Cup ticketing campaign through Facebook Ads return over 700% ROI
- Importance of Facebook conversion pixels for reporting
- How important Instagram is in telling the pictorial story of a tournament like Asian Cup
Resources from the podcast
Connect with Richard Irvine on LinkedIn and Twitter @RichIrvine- Follow New Zealand Cricket on Twitter @BLACKCAPS and Facebook
- Check out the Black Caps website
- Connect with Matthew Bartolo on Twitter @matt_bartolo and on Linkedin
- Listen to Micheal Brown on ep 73 in the lead up to the Asian Cup
- Twitter announce integration with #CWC15
- Join #SportsBizMelb to connect with Melbourne's sports business community
- Grab your ticket to @SEATConference
- San Francisco 19-22 July 2015 – SPECIAL SPORTS GEEK OFFER – Australian & NZ attendees
- SEAT London March 17 2015 – SEE YOU IN LONDON
- Contact Sean if you’re interested in the pre-SEAT trip taking in sports in Seattle, Portland & San Francisco
- Like SEAT on Facebook and follow @SEATconference on Twitter
- Join Sean at Social Media Marketing World in San Diego
- Have you signed up for weekly Sports Geek News?
Posts from Blackcaps you may have missed
New programs My BlackCaps will be running throughout the #CWC15
Team – get the MyBLACKCAPS app and get live scoring, match alerts and video highlights: http://t.co/hjKaGCtE1r ^RI pic.twitter.com/kIRrQOWBS5
— BLACKCAPS (@BLACKCAPS) February 13, 2015
A whole country read for first game
90 minutes until the game starts and this place is ROCKING #nzvsl ^CE pic.twitter.com/LH8xKHfwvS
— BLACKCAPS (@BLACKCAPS) February 13, 2015
Driving the #BackTheBlackCaps on Facebook
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Getting support from NZ celebrities
Will you #backtheblackcaps? Show your support and maybe pick up a prize or two: http://t.co/s0oIhGFddc ^RI pic.twitter.com/MmKHVA82e0
— BLACKCAPS (@BLACKCAPS) February 12, 2015
Plenty of action on Blackcaps on Vine
Mills v Taylor in the final net session before game day #cwc15 ^CE https://t.co/OPt4wZnq6K
— BLACKCAPS (@BLACKCAPS) February 13, 2015
As promised Sean caught up with Warnie at Twitter #CWC15 Party.
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Some #AC2015 Stats
What we do
Final spots for SEAT London
Want to join Sean at SEAT 2015?
Sports Geek Podcast by the numbers
Did you miss #SportsBizMelb?
Be sure to join Sports Business Melbourne on Meetup.com and get ready for SB Week.
Join Sean at #SMMW15
Want to catch up and learn about latest in social media marketing? Join me at Social Media Marketing World in San Diego this March.
Richard Irvine and NZ Black Caps ready for #CWC15 Transcription
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