In this Play Media Replay episode, Sean Callanan & Chris Derrick discuss why don't more brands market to gamers?

On this podcast you'll learn about:

  • What happens when Twitch launches a new ad product
  • How brands can leverage the success of Fortnite
  • Why you need to think long term to execute in gaming
  • How to navigate the various options available to brands in gaming
  • Why there is a game for every brand but not every game in for every brand
  • How esports live events are developing as a new opportunity to connect with the gaming audience

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This episode is available in audio form on the Sports Geek feed on available all podcast platforms