Play Media Replay – Why don’t more brands market to gamers?

In this Play Media Replay episode, Sean Callanan & Chris Derrick discuss why don't more brands market to gamers?

On this podcast you'll learn about:

• What happens when Twitch launches a new ad product
• How brands can leverage the success of Fortnite
• Why you need to think long term to execute in gaming
• How to navigate the various options available to brands in gaming
• Why there is a game for every brand but not every game in for every brand
• How esports live events are developing as a new opportunity to connect with the gaming audience

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