In this Play Media Replay episode, Sean Callanan & Chris Derrick discuss how brands can get involved in LoL Esports.

On this podcast you'll learn about:

  • ESL & Guinevere Capital announcing new League of Legends esports league for next 3 years
  • What work has been done behind the scenes in LoL Esports
  • Why League of Legends Esports isn’t dead, despite what you may have heard
  • Why League of Legends is the biggest esports game in the world
  • How brands can reach League of Legends fans via broadcast, teams and streamers
  • Understanding esports metrics and how they are changing
  • The overlap between a video game player and esports fan and why the future is bright
  • Check out our esports team Gravitas ready to play in new ESL backed league

Join the Play Media Discord

Learn more about gaming at Play Media, for weekly Play Media Insights email sign up here

Watch Play Media series on YouTube

This episode is available in audio form on the Sports Geek feed on available all podcast platforms