In this episode I recap recent travels, answer some questions from listeners and what I've learned about Instagram Ads so far.
On this Sports Geek Podcast you will learn about:
- Why ideas are easy, execution is hard
- How NSOs are like professional teams
- The importance of developing your own fans
- What I learned from Russell Howcroft at #OFS15
- How Snapchat will be used by fans in next 18 months

Resources from the podcast
- Check out Russell Howcroft's book – When it's Right to be Wrong
- Download my #OSF15 presentation here
- Thanks to Australian Sports Commission for invitation to Our Sporting Future conference, some photos here and here
- Thanks to Adem & Nicole for emailing in questions for #AskSportsGeek
- See you at #SportsBizMelb event on November 23 at HONEY
- If you have an event or meetup you'd like tweeted please let us know.
- Have you signed up for weekly Sports Geek News?
Sports Geek Podcast by the numbers
Thanks for the review on iTunes
Great information from an insider
in iTunes by citizenchimp from Australia on September 10, 2015
This podcast is truly full of gold if you’re a marketer or agency looking for insights in the sports industry. Sean really knows his stuff – he’s spoken publicly at many occasions (I’ve had the pleasure of seeing him firsthand) and as someone in the trenches the anecdotes and data couldn’t be more up to date and valuable. Well worth a listen!
Want our guide to Facebook Business Manager?
OSF 15 Recap, Instagram Ads & #AskSportsGeek Transcription
Listen to Sports Geek
Support our content efforts on Patreon
As Sean Callanan, founder of Sports Geek and host of the Sports Geek podcast has mentioned on the podcast before: “The podcast is for my clients of Sports Geek – past, current & future”. It has also been a tremendous channel to grow the Sports Geek client roster.
What we didn’t see coming was the tremendous support from the sports business industry from around the world. We’ve had emails, DMs, tweets come in from listeners from all over who continue to listen and support all Sports Geek content.
Each month here is the sports business content we deliver:
- Sports Geek podcast interviews – weekly deep-dive interviews with sports executives sharing best practice and case studies
- Sports Geek News – a weekly curated email by Sean Callanan all the sports business, marketing & technology articles you may have missed.
Our Patreon campaign gives YOU a chance to support our efforts in producing content for the sports business world through podcasts, guides and email newsletters.
PLEASE CHECK OUT AND SUPPORT THE BUSINESSES BELOW