Growing crowds and revenue in ticketing

Growing crowds and revenue in ticketing – Michael Johnstone, Hoops Capital

In this Sports Geek episode, Sean Callanan chats with Michael Johnstone of Hoops Capital

On this podcast, you'll learn about:

Michael’s foray into sports and early days of membership marketing at the NRL
Balancing membership and high yielding ticket sales
Importance fan development to find and recruit new fans
Why Hoops Capital invests in the Kings & Flames gameday experience
Why Facebook is significant for ticket sales for the Sydney Kings
What we do at Sports Geek, more than podcasting, we can help your team

Listen to Michael Johnstone on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Resources from the podcast

Connect with on Michael Johnstone on LinkedIn and follow him on Twitter/X (@michaeljnrl). Let him know you listened to the episode.
Follow Sydney Kings & Sydney Flames across social media:
- Sydney Kings
  - Twitter – @SydneyKings
  - LinkedIn – @Sydney Kings
  - Facebook – @Sydney Kings
  - Instagram –@sydneykings
  - YouTube – @SydneyKingsTV
  - TikTok – @sydneykings
- Sydney Flames
  - Twitter – @TheSydneyFlames
  - Facebook – @Sydney Flames
  - Instagram – @sydneyflames
  - YouTube – @SydneyFlames
  - TikTok – @sydneyflames
Recommendation
- Dave Wakeman
Checkout the Sports Geek Amplify Season 2
Conference dates
- SEAT in Las Vegas – June 23-26, 2024
Episodes you should listen to

As discussed on the podcast

Congrats MJ on the Club Person Award

Absolute honour to now be on the list of people who have previously won this award. Particularly named after the legend that is Laurie Watterson. https://t.co/mar6vayJVb
— Michael Johnstone (@michaeljnrl) April 8, 2024

Grab your tix

Limited Gold, Platinum & Diamond full-season memberships for the #NBL25 season are now on sale!

Starting at $385 for adults & $995 for families, these 13-game memberships sold out in #NBL24 & will sell fast.

🔗: https://t.co/fCEXFDQGKK
📰: https://t.co/zSJaCTmCKP #WeTheKings pic.twitter.com/eVYdcg3uqm
— Sydney Kings (@SydneyKings) May 20, 2024

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2024-07-17T17:18:37+11:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.