In this Sports Geek episode, Sean Callanan chats with Michael Johnstone of Hoops Capital
On this podcast, you'll learn about:
- Michael’s foray into sports and early days of membership marketing at the NRL
- Balancing membership and high yielding ticket sales
- Importance fan development to find and recruit new fans
- Why Hoops Capital invests in the Kings & Flames gameday experience
- Why Facebook is significant for ticket sales for the Sydney Kings
- What we do at Sports Geek, more than podcasting, we can help your team
Listen to Michael Johnstone on Sports Geek
Can't see podcast player? Click here to listen
Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with on Michael Johnstone on LinkedIn and follow him on Twitter/X (@michaeljnrl). Let him know you listened to the episode.
- Follow Sydney Kings & Sydney Flames across social media:
- Sydney Kings
- Twitter – @SydneyKings
- LinkedIn – @Sydney Kings
- Facebook – @Sydney Kings
- Instagram –@sydneykings
- YouTube – @SydneyKingsTV
- TikTok – @sydneykings
- Sydney Flames
- Twitter – @TheSydneyFlames
- Facebook – @Sydney Flames
- Instagram – @sydneyflames
- YouTube – @SydneyFlames
- TikTok – @sydneyflames
- Sydney Kings
- Recommendation
- Checkout the Sports Geek Amplify Season 2
- Conference dates
- Episodes you should listen to
As discussed on the podcast
Congrats MJ on the Club Person Award
Absolute honour to now be on the list of people who have previously won this award. Particularly named after the legend that is Laurie Watterson. https://t.co/mar6vayJVb
— Michael Johnstone (@michaeljnrl) April 8, 2024
Grab your tix
Limited Gold, Platinum & Diamond full-season memberships for the #NBL25 season are now on sale!
— Sydney Kings (@SydneyKings) May 20, 2024
Starting at $385 for adults & $995 for families, these 13-game memberships sold out in #NBL24 & will sell fast.
🔗: https://t.co/fCEXFDQGKK
📰: https://t.co/zSJaCTmCKP#WeTheKings pic.twitter.com/eVYdcg3uqm
See you at SEAT in Las Vegas
Join Sean at SEAT Las Vegas in June. All attendees will have the option to claim a discounted Pick My Brain session.
Listen to Sports Geek
