Last time I caught up with Kenton Olson he was in the midst of a playoff run that saw the Seahawks win the Super Bowl. We discuss that experience and what they are planning for the season ahead. On ABC Grandstand I chat with Francis Leach about the rumours that Google should be a bidder on upcoming AFL media rights.
On this podcast you’ll learn about:
What it is like running digital around the Super Bowl
What platform grabbed fan's attention and engagement in Super Bowl lead up
Why the simplest content is sometimes the best
How the Seahawks digital team are ready to step up as Super Bowl champs
Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in #SportsBiz Slack community.