Kenton Olson chats about Seahawks DigitalLast time I caught up with Kenton Olson he was in the midst of a playoff run that saw the Seahawks win the Super Bowl. We discuss that experience and what they are planning for the season ahead.  On ABC Grandstand I chat with Francis Leach about the rumours that Google should be a bidder on upcoming AFL media rights.

On this podcast you’ll learn about:

  • What it is like running digital around the Super Bowl
  • What platform grabbed fan's attention and engagement in Super Bowl lead up
  • Why the simplest content is sometimes the best
  • How the Seahawks digital team are ready to step up as Super Bowl champs
  • Why Google is interested in sports TV rights
  • Why the NBA turned away Google

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Kenton Olson on Seahawks, Super Bowl & 12s Transcription

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