Kenny Lauer from Golden State Warriors (Picture credit @Warriors Instagram)Action packed Sports Geek Podcast we chat with Kenny Lauer from Golden State Warriors and from London we chat with CRM specialist Fiona Green.

On this podcast you’ll find out about:

  • How Kenny brought is customer strategist skills to sports
  • Why Google Hangouts is the jewel in the crown for Google+
  • How Warriors leverage their proximity to Silicon Valley
  • How the Warriors are using Oracle Arena as a petri dish
  • Why new Warriors stadium will be a living & breathing stadium where contextual computing will be the norm
  • How Warriors will use inaudible tones from stadium speakers to drive actions in mobile app
  • What Warriors are planning for their own Google Glass app
  • Why sponsors are excited with development in sports CRM industry
  • Fiona's take on how sports industry has grown into sports business
  • what sports can learn from companies like Amazon
  • How Excel can be a CRM because it's not about the tools
  • CRM must be driven by need not technology

Like this episode? please leave a review in iTunes.

Fiona Green from Winners discussed sports CRMResources from the episode

Social Media Post of the Week

Denny's takes it out this tweet for this well-timed jab at Auburn fans.

Send in your nominations for best social media post of the week – Facebook, Twitter, Instagram, Vine… for whatever reason fan engagement, sponsorship activation, cool content….

Closing 2 Cents

Don’t forget the NETWORK part of Social Networking. We’ll see you at #SBNight

Listening via iTunes?

Subscribe to the Sports Geek Podcast in iTunes, if you liked the episode please leave a review on iTunes and help spread the word on your networks.  Thanks in advance.

Kenny Lauer on How Golden State Warriors Engage Fans & Fiona Green on Understanding Sports CRM Transcription

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