On this week's double header episode, Sean chats with Johannes Wohlert, Marketing Manager from Swedish Basketball Federation about fan passion and where he sources marketing inspriation. Sean also catches up with Brian Watkins, Co-Founder of Rep the Squad. Sean chats with Brian about how Rep the Squad's offer will be a merchandise game changer.

On this podcast you'll learn about:

  • How Johannes and Sean connected several years ago via the podcast
  • Johannes' own take on “Steal with Pride”
  • How you can implement strategies with a small team
  • The recent World Cup qualifiers and what ticketing strategies SBF used
  • Why the venue was “the star” for Swedish game Vs Turkey
  • How Rep The Squad will allow you to wear a different jersey to every game without breaking the bank
Johannes Wohlert on the passion for Swedish basketball

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What a game!

Well deserved


Watch the highlights from an amazing game discussed on the podcast

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Squad HQ

Amazon LaunchPad and NFLPA event

Brian chatting about Rep The Squad on Seattle TV

Thanks for the review on iTunes

Really enjoyable and thoroughly researched poddie!

★★★★★ in Apple Podcasts by DanielAP51 from Australia on November 7, 2017

Just started following and really got a lot out of it. Thank you.

See you at SEAT in Salt Lake City

Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.

Join me at SEAT Salt Lake City July 14-15 2023

SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek

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