Johannes Wohlert on the passion for Swedish basketball

On this week's double header episode, Sean chats with Johannes Wohlert, Marketing Manager from Swedish Basketball Federation about fan passion and where he sources marketing inspriation. Sean also catches up with Brian Watkins, Co-Founder of Rep the Squad. Sean chats with Brian about how Rep the Squad's offer will be a merchandise game changer.

On this podcast you'll learn about:

  • How Johannes and Sean connected several years ago via the podcast
  • Johannes' own take on “Steal with Pride”
  • How you can implement strategies with a small team
  • The recent World Cup qualifiers and what ticketing strategies SBF used
  • Why the venue was “the star” for Swedish game Vs Turkey
  • How Rep The Squad will allow you to wear a different jersey to every game without breaking the bank
Johannes Wohlert on the passion for Swedish basketball

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Brian chatting about Rep The Squad on Seattle TV

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Really enjoyable and thoroughly researched poddie!

★★★★★ in Apple Podcasts by DanielAP51 from Australia on November 7, 2017

Just started following and really got a lot out of it. Thank you.

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2018-03-05T12:59:41+00:00

About the Author:

Sean understands the sports digital landscape, that’s why he started Sports Geek. Working with clients across the sports digital world he helps teams & leagues drive more revenue from digital and is focussed getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek Podcast or presenting keynotes at sports conferences around the world. Send him a tweet @seancallanan or message him in Sports Geek Nation Slack community.

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