On this week's double header episode, Sean chats with Johannes Wohlert, Marketing Manager from Swedish Basketball Federation about fan passion and where he sources marketing inspriation. Sean also catches up with Brian Watkins, Co-Founder of Rep the Squad. Sean chats with Brian about how Rep the Squad's offer will be a merchandise game changer.
On this podcast you'll learn about:
- How Johannes and Sean connected several years ago via the podcast
- Johannes' own take on “Steal with Pride”
- How you can implement strategies with a small team
- The recent World Cup qualifiers and what ticketing strategies SBF used
- Why the venue was “the star” for Swedish game Vs Turkey
- How Rep The Squad will allow you to wear a different jersey to every game without breaking the bank
Let's chat
Resources from the podcast
- Thanks again to Johannes Wohlert from Swedish Basketball Federation and Brian Watkins from Rep the Squad for being the guests on this weeks show
- Connect with Johannes on Twitter @JohannesWohlert and LinkedIn
- Follow the Swedish Basketball Federation on Twitter @Basketse, Facebook and Instagram
- Some of the impressive stats and links from Johannes
- Jon Spoelstra – Ice to Eskimos book
- Jon Spoelstra- Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts
- SWEDEN Vs BOSNIA game, 7120 spectators (then a record)
- 98% of the people answering the survey said they would recommend friends to attend a national team game
- 94% had a good or very good overall experience
- Connect with Brian on Twitter @BrianWatkins13 and LinkedIn
- Follow Rep the Squad on Twitter @ReptheSquad, Facebook and Instagram
- Keen to see Sean appear at the Melbourne International Comedy Festival, get your ticket here
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
What a game!
What. A. Game! #FIBAWC #ThisIsMyHouse @basketse 🇸🇪 @TBF 🇹🇷 pic.twitter.com/3Uyk1GP0fY
— FIBA 🏀 World Cup (@FIBAWC) February 23, 2018
Well deserved
Happiness! pic.twitter.com/ZJWfNQ1Kr7
— Johannes Wohlert (@johanneswohlert) February 23, 2018
#Thisismyhouse
SEGEEEEEEEER!!!! 🇸🇪🇸🇪🇸🇪
Sverige vinner över Turkiet med 59-58 inför 8 045 personer på Hovet!!! En helt otrolig vinst som intr går att beskriva med ord just nu, bara kolla på scenerna efter matchen! Detta är svensk basket! 🇸🇪🏀🇸🇪🏀🇸🇪#ThisIsMyHouse #FIBAWC pic.twitter.com/LtDk955V7U— Basket.se (@basketse) February 23, 2018
Watch the highlights from an amazing game discussed on the podcast
More from Rep The Squad
Squad HQ
Showing @shawnsprings around the warehouse this afternoon. Thanks for stopping by Squad HQ! pic.twitter.com/gadU6DYTfp
— Brian Watkins (@BrianWatkins13) December 1, 2017
Amazon LaunchPad and NFLPA event
Repping @repthesquad at the @amazonlaunchpad & @NFLPA #SmartPlay event today. #RepTheSquad pic.twitter.com/eOd0qJ3xCP
— Brian Watkins (@BrianWatkins13) October 10, 2017
Brian chatting about Rep The Squad on Seattle TV
See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek
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