In this episode I catch up with Eric Fernandez, Founder and Managing Partner of SportsDesk Media.

On this Sports Geek Podcast you will learn about:

  • Turning fan passion into brand passion
  • Data is meaningless, insights are invaluable
  • Eric's thoughts on how sponsorship changed in last 15 years
  • How Cleveland Browns nabbed a new sponsorship simply from analysing data
  • How UFC is tackling and targeting cord cutters
  • How sponsorship has moved to activations through digital
  • My thoughts on Kobe's retirements, the social media stats and missed opportunities
  • Are you pixelling your website?

Resources from the podcast