In this episode of Sports Geek, Sean Callanan chats with Dustin Lockett, General Manager at FIBA Women's Basketball World Cup 2022.
On this podcast, you'll learn about:
- How Dustin started his career in the sports industry.
- How he planned major events in the midst of pandemic.
- How he managed to execute a sold out ticket during pandemic.
- What are his best strategies when it comes to sponsorships.
- His memorable experiences and key lessons from FIBA.
Listen to Dustin Lockett from FIBA Women's Basketball World Cup 2022 on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Dustin Lockett on LinkedIn and send him a message that you listened to this podcast episode.
- Follow FIBA Women's Basketball World Cup across social media
- Check out the Sports Geek Amplify series
- Check out some more Sports Geek episodes you might enjoy:
- Learn more about my Collingwood Board Election campaign
As discussed on the podcast
Some great stats from the FIBA Women's Basketball World Cup:
- Highest attendance in the history of the competition – 145,519
- Sell-out Finals session with 15,895 followed by China vs United States game with 9447
- Ticket sales and revenue exceeding targets, forecast and expectations
- Delivered a carbon neutral event and achieving our ambition to be the most sustainable FWBWC since inception
- Broadcast, digital, social, print and media reach figures exceeding all previous Women’s World Cups
- Broadcast audience of 210 million an increase of 130 per cent compared with 2018 – 88
million - Five-fold increase in social media from 2018
- 190 per cent increase in Australian viewing audiences
- 1.1 billion social media impressions – five times greater than 2018
- 1.5 million FIBA Women’s World Cup website views
Lauren Jackson's last dance
Once a 𝙇𝙀𝙂𝙀𝙉𝘿, forever a 𝙇𝙀𝙂𝙀𝙉𝘿 🐐
Lauren Jackson's Last Dance was 𝐒𝐏𝐄𝐂𝐓𝐀𝐂𝐔𝐋𝐀𝐑 🔥 💃#FIBAWWC x @BasketballAus x @laurenej15 pic.twitter.com/4qzpDp3J6B
— FIBA Women's Basketball World Cup (@FIBAWWC) October 6, 2022
What a comeback and what a final game for Lauren Jackson!
🇦🇺 Re-live all the highlights from Lauren Jackson's epic bronze medal game! 🥉
📊 30 PTS | 7 REB | 2 STL | 11-16 FG@FIBAWWC #FIBAWWC pic.twitter.com/fqPEdGw1aP
— NBA Australia (@NBA_AU) October 2, 2022
What a sight!
1️⃣4️⃣5️⃣,5️⃣1️⃣9️⃣ fans set a new all-time #FIBAWWC attendance record 🙌 https://t.co/wFS3l3cnWS
— FIBA Women's Basketball World Cup (@FIBAWWC) October 1, 2022
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