Building NFL fandom Down Under – Charlotte Offord, NFL

In this Sports Geek episode, Sean Callanan chats with Charlotte Offord from NFL

On this podcast, you'll learn about:

  • Charlotte's foray in sports from New Zealand to UK via ticketing
  • Starting at the NFL helping build an audience in UK
  • What the NFL fan data says about Australia
  • Why NFL Flag is booming in Australia and New Zealand
  • NFL Academy opening up player pathways
  • Importance of different voices in digital for international fanbase
Charlotte Offord on Sports Geek

Listen to Charlotte Offord on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Jordan Mailata announces draft pick from Down Under, as captured and produced by Sports Geek producer Dylan Parkes.

Shepmates announce NFL Draft Pick (and get booed by 300,000 Lions fans)

Sean (as @NFLAUNZ host) going rogue on the NFL Draft Red Carpet.

2025-01-23T17:37:35+10:00

About the Author:

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.