Cassandra Heilbronn have always wanted to be a lawyer but on the other hand she also loved sports and wanted to be an elite athlete. As she chose her sport, which was hockey, she realised there were some limitations for her to pursue the sport on a higher level. This made her decide to pursue her dream of becoming a lawyer.
Luckily, when she became a lawyer, the first firm she joined was involved in sports. That started her career in sports law. She was able to pursue her love for sports at the same time incorporate the laws that goes within it.
A few years later, Cas joined Minter Ellison an international law firm that is regarded as one of the Asia-Pacific's premier law firms. Here, was able to continue her practice focusing on sports and insurance. She is also able to continue her advocacy to fight for gender equality.
Cas was a former President of the Women Lawyers Association of Queensland and is a well known speaker and panelist in events such as the Money in Sport Conference. She was also named Top 20 under 40 in the 2017 Queensland Business Monthly list.
4:38 Cassandra Heilbronn on pursuing her passion for law and sports
6:57 What sports marketers should understand from the legal side
8:56 Where does sports as a general rule is falling over in apparel deals
9:47 What is the indemnity clause and why parts of it should not be changed
11:23 How does a contract get terminated
14:31 How does a sports lawyer differs from a general commercial lawyer
16:17 What you need to know about player image rights
22:36 Cassandra on drafting moral or reputational clauses
30:12 How are sponsorship agreements changing to cater to “paid on success” models
37:08 Why changing terms in contracts or agreements is fine
39:34 The importance of building good relationships with clients
43:21 Sports Geek Closing Five
50:59 Need help to understand your digital assets? Learn from the Digital to Dollars process
53:15 Want to know Sean’s thoughts about your campaigns? Book in a Pick my Brain session
54:16 Loved the podcast? Leave us a review on sportsgeekhq.com/itunes
Good to see their presentation and keynote at the MIS 2019
A good day in the field
Getting a chance to watch the AusOpen