Play Media Replay - Why don't more brands market to gamers?

Play Media Replay – Why don’t more brands market to gamers?

In this Play Media Replay episode, Sean Callanan & Chris Derrick discuss why don't more brands market to gamers?

On this podcast you'll learn about:

What happens when Twitch launches a new ad product
How brands can leverage the success of Fortnite
Why you need to think long term to execute in gaming
How to navigate the various options available to brands in gaming
Why there is a game for every brand but not every game in for every brand
How esports live events are developing as a new opportunity to connect with the gaming audience

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This episode is available in audio form on the Sports Geek feed on available all podcast platforms

2021-01-11T16:06:28+11:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.