Here are the latest articles from Sports Geek Reads

The NFL Is Ready to Take Over Hollywood NowThe Hollywood Reporter *
NFL's strategic move into Hollywood for docs and programming.

Taylor Swift, The Weeknd, & Bad Bunny Top ‘Spotify Wrapped’ Global ListsSpotify *
What was in your Wrapped?

How Madden NFL set the template for a multi-billion-dollar sports video game industrySports Pro *
How did EA Sports and Madden NFL help transform sports video games from a sideshow into the main event?

DAZN Signs ‘$1bn' FIFA Club World Cup DealSport Industry
A major move in sports media rights and streaming services.

Coco Gauff Emerges as 2024's Highest-Paid Female Athlete – Sportico *
Tennis star tops the earning charts.

Messi Fueled 13% MLS Sponsorship Rise in 2024, Report SaysSportico *
Uncover how Messi impacts MLS sponsorships and marketing.

BNP Paribas Open Sees Record Attendance, Global ReachThe Futon Critic
Spotlight on growing global fan engagement in tennis.

Spotify Wrapped 2024 adds an AI podcast powered by Google’s NotebookLMTechCrunch
AI-driven podcasts offering personalized fan experiences.

OpenAI Reaches 300 Million Weekly Active UsersThe Information
Understand AI's growing influence in technology applications.

Mercedes F1 Bids an Emotional Farewell to Lewis HamiltonAdweek
Impact of Hamilton’s departure on motor racing sponsorships.

No Brand Experienced More Growth In 2024 Than the WNBAAdweek
Insightful strategies behind the WNBA's brand growth success.

What We Discovered on ‘Deep YouTube’The Atlantic
The video site isn’t just a platform. It’s infrastructure.

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