NFL-ESPN Media Deal & MLS’s Amazon Alliance: Inside Sports Media’s Digital Revolution

Inside the NFL-ESPN Deal That Could Reshape Sports Media – Huddle Up *

A game-changing equity swap poised to influence media dynamics.

NFL, ESPN, Media

Amazon Alliance Cements MLS's Digital Playbook for Global Growth – Sports Mint *

Amazon and MLS team up to revolutionise sports streaming.

MLS, Amazon, Media Rights

NFL Deals Red Zone, NFL Media Assets to ESPN in Blockbuster Billion-Dollar Agreement – The New York Times 

Huge media rights deal reshaping NFL broadcast strategies.

NFL, Media Rights, Broadcasting

West Ham Women Partner with Modibodi – SportIndustry.biz

First-of-its-kind sponsorship deal pushing innovative brand partnerships.

Sponsorship, Women's Sports, Brand Partnerships

College Sports Is ‘New Frontier' for Private Equity – Front Office Sports

Delving into private equity's growing interest in college athletics.

College Sports, Investment, Sports Business

Connecticut Sun Will Reportedly Be Sold for $325M and Could Relocate to Boston by 2027 – Yahoo Sports

Sale and relocation possibilities shaking up the WNBA landscape.

WNBA, Franchise Sale, Relocation

Liverpool FC's Commercial Strategy and US Expansion – NY Times 

Liverpool's new Adidas deal and social media moves.

Liverpool FC, Commercial Strategy, Partnerships

Serie A Partners With Genius Sports for Betting Data Distribution – Sportico

Innovative data-driven partnership transforming betting and analytics strategies.

Sports Betting, Technology, Data Analytics

Cubs Land 2027 MLB All-Star Game After Lengthy Pursuit – Front Office Sports

In-depth look at hosting duties of major sporting events.

MLB, Event Management, Urban Development

The Lions Roar, But Will It Last? – SportIndustry.biz *

Examining sustainability in rugby's modernisation efforts.

Rugby, Sports Management, Tradition vs Modernisation

Netflix is Now Using Generative AI – But It Risks Leaving Viewers and Creatives Behind – The Conversation *

Generative AI's impact on media consumption trends.

AI, Media, Technology

Meta Unveils AI-Powered Wristband that Could Replace Your Keyboard – Hypebeast *

Innovative wearables set to transform sports tech interactions.

Meta, Technology, AI

Apple is Building an AI Answer Engine – TechCrunch

Apple's strategic AI move to redefine digital interactions.

AI, Apple, Technology

Peeking Inside AI Brains: Machines Learn Like Us – EurekAlert

Highlighting AI's learning process in predictive analytics.

AI, Learning, Technology

Opinion: The Opt-In Advantage: How to Build an Audience That Wants to Hear from You – Mumbrella

Engagement techniques for sports marketers to build loyal fan bases.

Marketing, Audience Engagement, Opinion