Key Reads
Here are the latest articles curated by Sports Geek Reads
NBA Secures a Record $76 Billion Media Deal – eMarketer
A substantial deal shaping sports media landscapes.
The NFL Keeps Winning, Hitting the Midseason Point With Key Gains and an Eye on More Ways to Grow – Sports Business Journal
Insightful analysis of NFL's strategic growth and viewership expansion.
Everyone Wants in on the WNBA Expansion Gold Rush – Front Office Sports *
Explores investment opportunities in women's sports.
Digital & Social
What's In A Name? The Power Of Personalisation In Your Marketing – The Online Rule *
Importance of personalization in fan engagement.
Professional Sports
My Blue Heaven: Dodgers' Investment in Ohtani Pays Off in Spades for World Series Winners – Sports Business Journal
Shohei Ohtani's financial impact on Dodgers.
NBA Becomes Latest League to Empower Content Creators – Digiday *
NBA collaborates with content creators for digital growth.
The Rundown On The NFL’s Partnership With Cosm – Vetted Sports
Explore NFL's immersive fan engagement through technology.
Geek Out
Google Maps Now Helps You Park? – The Verge
AI innovation enhancing event parking management.
OpenAI's ChatGPT Search Launch – OpenAI
Revolutionizes information searching in sports marketing.
Media & Entertainment
Comcast Books Record $1.91 Billion in Paris Olympics Revenue – Sportico
Olympics broadcasting financial implications explored.
AI 🤖
Meta's Robot Finger Feels Things? – The Verge
Exploration of tactile sensors and their implications.
Make You Think
In Wrexham, the ‘Rob & Ryan effect' goes beyond the football club as tourism and investments grow – AP News
Explores impact of celebrity ownership on local economy.
Merrick Watts Ambushes Gladiator Premiere with New Sports Drink – Mumbrella
Creative marketing tactics in product launches.
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