In this episode I catch up with Michael Conley from Cleveland Cavaliers on this Sports Geek Podcast you will learn about:
- How broadcasting first approached digital
- How the Cavaliers digital team had evolved to serve multiple parts of the Cavs business
- What it was like when LeBron James announced he was returning
- What planning was put in place before the announcement happened
- How the Cavs partnership with Sanitarium for Australia Day developed
- Why it's important to understand the needs of the sponsors to deliver campaigns that work
- How to embrace “out of the box” thinking from minor league level up to the pros.
Resources from the podcast
- Connect with Michael Conley on Twitter @mpconley and on Linkedin
- Follow Cleveland Cavaliers at Cavs.com, @Cavs on Twitter, @Cavs on Instagram.
- Be sure to download the Cavs App
- Announcement of Cavs partnership with Up & Go & reports back in Australia
- Delly chats with Cavs fans before the Australia Day game and announcing it on Facebook
- Have you signed up for weekly Sports Geek News?
- Have you joined the world's largest #SportsBiz Slack Community?
What you've missed from Cavs on Australia Day
A photo posted by Cleveland Cavaliers (@cavs) on Jan 25, 2016 at 10:58am PST
#CavsAustraliaDay powered by @upandgoau is looking ACE! A photo posted by Cleveland Cavaliers (@cavs) on Jan 25, 2016 at 2:34pm PST
Delly loved the Australia Day game
Happy #AustraliaDay 🇦🇺 thanks to everyone for making the #CavsAustraliaDay special, it was awesome 👍 https://t.co/MRIRN7J33O
— Matthew Dellavedova (@matthewdelly) January 26, 2016
On behalf of @matthewdelly, Happy #AustraliaDay to all our fans Down Under! #CavsAustraliaDayhttps://t.co/YPjzsGfm1q
— Cleveland Cavaliers (@cavs) January 26, 2016
On behalf of @matthewdelly, Happy #AustraliaDay to all our fans Down Under! #CavsAustraliaDayhttps://t.co/YPjzsGfm1q
— Cleveland Cavaliers (@cavs) January 26, 2016
Announcing the partnership
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We’re excited to announce our partnership with Australian-based company UP&GO!We’ll tip off our collaboration by…
Posted by Cleveland Cavaliers on Monday, January 4, 2016
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Michael Conley on sponsorship, Australia Day and the return of LeBron James – Transcription
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