Selling the experience through fans - Loretta Johns, Sydney Swans

In this episode of Sports Geek, Sean Callanan chats with Loretta Johns, Executive General Manager – Media, Marketing & Communications, Sydney Swans

On this podcast, you'll learn about:

Making the move from journalism to “clubland”
Why you need to be ready to adapt to new challenges like taking on marketing remit
Understanding the planning (and chaos) of historic Buddy 1000 moment
How the Swans market to fans and wider Sydney market differently to Melbourne
The importance and impact of the Swans' Diversity Action Plan
How digital personas can shape your content design

Listen to Loretta Johns on Sports Geek

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Resources from the podcast

Connect with Loretta Johns on LinkedIn, and send her a message that you listened to this podcast episode via Twitter @lorettajjohns
Follow Sydney Swans across social media
Check out the Sports Geek Amplify series – Season 1 to get a feel for what SEAT Sports Geek Amplify series will be like.
Check out some more Sports Geek episodes you might enjoy:
Conferences we can meet up at
- SEAT in Salt Lake City on July 14-15 2023
- Money In Sport in Gold Coast on July 6 2023
  - Live Sports Geek interview with NFL's Charlotte Offord
  - Football Australia CEO James Johnson will be speaking at Money In Sport

As discussed on the podcast

Watch the build-up and mayhem to Buddy 1000!

#Buddy1000 Lance Franklin kicking his 1000th goal

A year to the day.

The legend becomes immortal. #Buddy1000 #Bloods pic.twitter.com/oKLmapnmKY

— Sydney Swans (@sydneyswans) March 25, 2023

So aligned with the discussion with Loretta “Selling experience through fans.”

🥹🥹🥹 pic.twitter.com/iLMn7oEdDp

— Sydney Swans (@sydneyswans) March 26, 2023

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