Kenton Olson on Seahawks, Super Bowl & 12s

Last time I caught up with Kenton Olson he was in the midst of a playoff run that saw the Seahawks win the Super Bowl. We discuss that experience and what they are planning for the season ahead.  On ABC Grandstand I chat with Francis Leach about the rumours that Google should be a bidder on upcoming AFL media rights.

On this podcast you’ll learn about:

• What it is like running digital around the Super Bowl
• What platform grabbed fan's attention and engagement in Super Bowl lead up
• Why the simplest content is sometimes the best
• How the Seahawks digital team are ready to step up as Super Bowl champs
• Why Google is interested in sports TV rights
• Why the NBA turned away Google

Resources from the episode

• Connect with Kenton Olson on Twitter (@KentonO) and on Linkedin
• Like Seahawks on Facebook, follow @Seahawks on Twitter and @Seahawks on Instagram and @SeattleSeahawks on Soundcloud
• AFL Media rights, just Google it! article that triggered discussion with Francis Leach
• Find out more about Steve Sammartino's book “The Great Fragmentation” as mentioned on the podcast and listen to my interview with Steve on Behind The Book episode of Beers, Blokes & Business.
• Please cast your vote for Richard Clarke's SXSW submission on Arsenal's FA Cup win
• Thanks to listener Lance Wicks (@lancew) for sending in the Judo Sounds of the Game clip from Russia.
• Connect with all guests of the podcast and check out the podcast archive
• Thanks for iTunes reviews in Australian iTunes and USA iTunes.
• Have you signed up for weekly Sports Geek News?

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