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Understanding Your Audience: A Ticketing Perspective – Jen Fusci, Dallas Wings & Panther City Lacrosse

@seancallanan

In this Sports Geek episode, Sean Callanan chats with Jen Fusci – Vice President, Ticket Sales & Service at Dallas Wings & Panther City Lacrosse
On this podcast, you'll learn about:

  • The role of digital marketing  and community efforts in ticketing
  • Value of cross-department collaboration
  • Jen's insights on key pillars of ticketing success
  • Importance of understanding your audience and providing flexibility
  • Benefits of inventory management and pricing analysis
  • Athlete education & crisis prevention what we can learn from Brisbane Lions WhatsApp issues
Jen Fusci on Sports Geek

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Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

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