Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Gabelli Sports ETF Offers Retail Investment in Pro Teams – Sportico *
New ETF allows retail investment in teams.
Finance, Investment, Sports Business, ETF
How the Women's Super League Found An Unlikely Market In Japan: ‘Let's Embrace This' – The Athletic *
WSL expands market reach to Japan.
Women's Sports, Market Expansion, Soccer
NFL has best regular-season average viewership since 1989 – Sports Business Journal *
NFL viewership sees record growth.
Viewership, NFL, Media, Sports Business, Broadcasting
Digital & Social
Spotify Announced Dynamically Inserted Video Sponsorships – Spotify *
Dynamic ad insertions in Spotify videos.
Spotify, Video, Sponsorship, Advertising, Marketing
Google's Gemini AI Attempted NFL Predictions This Season – Medium
Gemini AI predicts NFL outcomes.
Technology, AI, NFL, Sports Analytics
Media & Entertainment
Peacock becomes first sports streamer with full Dolby audio, video enhancements – Sports Business Journal
Dolby tech enhances Peacock streaming.
Technology, Streaming, Media, Dolby, Sports Broadcasting
AI
FIFA to use ‘3D avatars' powered by AI to improve offside calls at World Cup – New York Times *
AI and 3D tech in World Cup officiating.
AI, FIFA, Technology, Officiating, Innovation
Investment In AI Peaked In 2025, So What's Next? – Medium
Post-peak AI investment trends.
Technology, AI, Investment, Innovation
Make you think
The Great Tech Industry Backlash of 2026 Is Coming – Medium
Predicting tech industry backlash.
Technology, Industry Trends, Digital Transformation
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