In this Play Media Replay episode, Chris Derrick & Sean Callanan discuss how to video game publishers market themselves to gamers.
On this podcast you'll learn about:
- How big video game publishers leverage traditional marketing methods
- Why so much marketing is driven by global
- What does local video game marketing look like?
- How hype helps and sometimes harms a new video game release
- How does esports becoming a marketing function for publishers
- Why brands need to be agile to leverage buzz created and generated around new game releases
- We look at Rainbow Six in our Explain a Game segment
- LCO starts with a bang, good to see LoL Esports back (and Gravitas getting the GRVWin)
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