In this Play Media Replay episode, Chris Derrick & Sean Callanan discuss how to book successful streaming campaigns.
On this podcast you'll learn about:
- Mistakes to avoid when briefing a streaming campaign for gamers
- How social media efforts can make or break your campaign
- The difficulty in reporting streaming campaigns across multiple streamers
- Why so many manual steps can lead to missteps in your campaign
- How we book and report on streaming campaigns across Twitch & YouTube at Play Media
- Driving objectives across awareness & acquisition
- Why Super Bowl ads featured gaming? Increasing year on year
- Learn why Counter-Strike is a popular esport especially for live events
- See the return of League of Legends esports in Australia & New Zealand with the LCO kicking off on Feb 23
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