Here are the latest articles from Sports Geek Reads
Key Reads
Harry Kane Gets a Seat at the Table – City AM *
Harry Kane's venture into premium experiences.
Sports Business, Athlete Investment, Marketing
Premier League and Coca-Cola in talks over ‘multimillion-pound' sponsorship deal – SportsPro
A major brand partnership shaping sponsorship strategies.
Premier League, Sponsorship, Marketing
FIFA Says U.S., U.K. Are Sole Bidders for '31, '35 Women's World Cups – Front Office Sports *
US and UK vie for hosting major tournaments.
FIFA, Women's World Cup, Event Management
Professional Sports
NFL Expands ‘Hard Knocks' Pool of Teams: Who's Eligible for 2025? – Front Office Sports
A look at new opportunities in NFL media rights.
NFL, Media Rights, Branding
David Bradley on the Social Media Pitch for Duke Recruits – Front Office Sports *
Social media as a powerful recruitment tool.
Social Media, Recruitment, Digital Marketing
Amazon goes PPV with UEFA men's national team soccer games in UK – SportsPro
Amazon's strategic play in sports broadcasting.
Media Rights, Digital Broadcasting, Soccer
Grand National Retains Title Sponsor – Sport Industry
Randox renews Grand National sponsorship deal.
Sponsorship, Horse Racing, Brand Partnerships
Digital & Social
On TikTok, YouTube, X, and everywhere, “views” are a meaningless number – The Verge *
Exposing the myths behind social media view counts.
Social Media, Marketing, Technology
Media & Entertainment
YouTube Is Wildly Rich and Popular. That's Bad News for Sports TV. – Sportico *
YouTube's influence challenges traditional sports media.
Media, Broadcasting, YouTube
Auriemma and Staley: Women's Hoops Should Have Its Own TV Deal – Front Office Sports
Discussing media rights for women's basketball.
Women's Basketball, Media Rights, NCAA
Geek out
MyVenue POS terminals go live at Dodger Stadium – MyVenue
Enhancing fan experience with advanced venue technology.
Sports Technology, Venue Management, Fan Experience
AI
OpenAI Plans to Release o3 and o4-mini and the Full GPT-5 – TechCrunch
AI advancements poised to transform sports marketing.
AI, OpenAI, Technology
Make you think
Exploring AI's diverse applications in sports and beyond.
AI, Technology, Marketing
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