Global broadcast & digital trends with Nielsen Sports’ Glenn Lovett

The beauty of digital and social is that you can actually measure engagement as well so you go through likes and shares and comments and all sorts of different things as well. Leagues and teams are spending a lot more time, effort, money, resources in trying to engage their fans through digital and social.

Glenn Lovett

Glenn Lovett was a former football player representing Melbourne in the VFL/AFL. He played for 13 years and once received the Keith ‘Bluey' Truscott Medal for being the best and fairest player of Melbourne Football Club. When he was heading towards the end of his football career, Glenn completed his MBA and started a career in sports business. He co-founded Crowe Lovett, now known as the Gemba Group, an Australian sports consultancy before joining Repucom as the Managing Director for Europe, Middle East and India. He became the President of Global Strategy and Consulting at Nielsen after the latter acquired Repucom.

Thanks again to Glenn Lovett from Nielsen Sports.

• Connect with Glenn Lovett on Twitter @glennlovett, Instagram and LinkedIn
• Follow Nielsen Sports on Twitter @Nielsen_Ent, Facebook and LinkedIn
• Some related articles you might want to read more about Glenn Lovett and Nielsen Sports:
  • 2018 FIFA World Cup view from Moscow
  • ONE Championship and Nielsen partner to launch the ‘What's Next In Global Sports' conference
• Some Sports Geek episodes you might be interested in:
  • Matthew Pavlich from AFL to startup world
  • Darren Birch on AFL industry, importance of new audiences and growth
  • Nigel Smart on Adelaide Crows foray into esports
• Check out the Digital to Dollars website as discussed on the podcast
• See you at the 2018 Australia Sports Analytics Conference. Use code SportsGeek20 for 20% off
• Join Sports Geek Nation to connect with sports business executives across the world.
• Follow the conversations in Facebook to share best practices. Join the Sports Geek Nation FB Group now

4:23 Glenn Lovett on how his football career started and getting into sports business

8:27 Starting a sports consultation business Crow Lovett now known as Gemba Group

12:40 Glenn’s role at Nielsen Sports

11:00 How Nielsen Sports work on sponsorship valuations

15:31 How social media platforms add value and develop businesses

16:50 Amazon and Facebook impacting sports rights and deals

20:11 Leveraging content for sponsors and brands

25:35 Sports opportunities in the US market

29:14 Glenn’s insights on Chinese sports market

28:44 Sports Geek Closing Five

41:06 Sean thanks everyone he met at SEAT Dallas

45:10 Sean chats more about the Digital to Dollars workshop – digitaltodollars.com is now live

48:54 Sports Analytics Conference on Aug. 10

49:34 Sports Geek Nation is now live

Good to see what's next in global sports

Interesting strategies they've set for FIFA

Nice to see sports penetrating the global market, this case in Middle East

Exciting to see sports grow in Asian markets as well