Debs Majumdar on how Fox Sports grew audience and revenue one tweet at a time

What gets us up out of bed every day is we always aim to engage and excite fans by bringing them closer to the game but also to Fox Sports… Storytelling is at the corner of what we do and we always know that sport isn't just what happens on the field. It's that whole conversation that happens predominantly off the field as well.

Debs Majumdar, Fox Sports

Debs Majumdar is currently the Digital Commercial Manager for Fox Sports, the leading sports broadcasting network in Australia.

Prior to joining Fox Sports, Debs worked with several media organisations. He was a digital producer for Sky News overseeing their content strategies and synergising their television coverage with online and digital properties. He also worked on and off cam at SBS where he started getting more involved in sports like the World Cup and Tour de France.

In 2011, Debs joined Singtel Optus, one of the largest telecommunications company in Australia where he got more involved in sports. His day to day duties involved overseeing the roll out and commercialisation of all the official FFA (Footbal Federation of Australia) digital properties, working with 11 club sites, two official leagues and apps.

Having over ten years of experience in television, digital and media, Debs was able to hone his skills on building new strategic partnerships and helping businesses grow their commercial revenue.

• Connect with Debs Majumdar on Twitter @debsm and LinkedIn
• Learn more about Fox Sports on Twitter @foxsportsaus, @FoxCricket and @FOXFOOTY, Instagram, Facebook, Youtube and LinkedIn
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6:41 Debs Majumdar on his journey into sports

9:02 What his current role at Fox Sports entails

9:59 Where Fox Sports Australia sits in the market

11:18 Fox Sports building key partnership rights with sports like cricket and football

16:16 How Fox Sports partnership with Twitter has developed their audience size and engagement

29:00 How Debs is driving the digital team on producing content

33:52 Setting up a partnership for success in sports

37:06 Sports Geek Closing Five

46:59 Working on a new campaign, digital or content? Let Sean help you. Book in a Pick my Brain session for a two-hour consultancy service

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