On this week's episode, Sean chats with David Fowler, former FIFA Head of Strategy & Intelligence and now Marketing Director at mycujoo. Mycujoo is a football streaming program targeted at secondary leagues, women’s football, youth, futsal, and amateur football.
On this podcast you'll learn about:
- David's career at FIFA spanning over 12 years (including 3 World Cups)
- The current opportunities for FIFA to extend the life cycle of their content and how this is framed for the fans
- The importance of segmentation to understand your fans in order to target your content
- How David started blogging and the spin off effects that have come from it
- David's new role at mycujoo and his excitement around OTT and being involved in the streaming business
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Resources from the podcast
- Thanks again to David Fowler from mycujoo for being this week's guest
- Connect with David on Twitter @davidgfowler and LinkedIn
- Follow David's blog: The Fowler – Tackling the Business of Sport
- Follow mycujoo on Twitter @mycujoo, Facebook, Instagram and LinkedIn
- Follow Luis Vicente on Twitter @LUISDV and LinkedIn on David's recommendation
- Other Sports Geek podcast episodes you might be interested in:
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Highlights from podcast with David Fowler
4:18 The beginning of David Fowler’s career in the sports industry
5:09 How David started his career at FIFA
6:36 Managing the digital and social landscape of FIFA
9:51 The challenges of partnerships and sponsor activations at FIFA
11:40 David on how they engage fans with their content
12:24 How they deal with competitions with history and heritage
14:20 Getting the layer of data information at a global scale
19:32 David’s reason for starting his blog davidgfowler.wordpress.com
24:19 Moving on from his role at FIFA to take on a role at mycujoo
28:22 How can people, teams or leagues connect to mycujoo platform to start streaming
30:08 David talks about the success opportunities for mycujoo
34:08 What differentiates mycujoo with Facebook and Youtube in terms of streaming
35:48 How mycujoo can add value to leagues and clubs
38:03 Sports Geek Closing Five
Some tweets you may have missed
OFC Semi Finals are here
🚨 8 hours to kick-off 🚨
🆚 Lautoka FC v. Marist FC
🏆 @OFCfootball Champions League semi-final first leg
📅 22 April
⌚ 15:00 FJT / 14:00 SBT
🌡️ 29° ⛅
📍 Churchill Park, Lautoka
📺 https://t.co/pbcO9y7LfR pic.twitter.com/O7DTvaPFBI— mycujoo (@mycujoo) April 21, 2018
Important reminder
As reminders go, this one on my colleagues wall is pretty important for us as a digital platform pic.twitter.com/QqEkgD5Xps
— David Fowler (@davidgfowler) April 20, 2018
EJ Whitten Blokes BBQ
#itstimetotest @nickholland02 welcoming everyone to @EJWFoundation Blokes BBQ to promote men's health in young people thanks to @shanedelia for BBQ and the smile #findyoursmile pic.twitter.com/2udVrpHqrV
— Sean Callanan (@seancallanan) April 18, 2018
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