Here are the latest articles from Sports Geek Reads
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Key Reads
Chivas Regal Signs Leclerc as Sports Presence Grows – Sport Industry *
A significant brand-athlete partnership spotlighted for marketers.
How Football and Fashion Revived Mizuno – SportsVerse *
Explores how branding efforts led Mizuno’s resurgence.
NHL Stadium Series Breaks Attendance Records – Front Office Sports *
Showcases the power of international sports events.
Professional Sports
Formula One 2024 Revenue Up, Profit Takes a Hit – Insider Sport *
Dissects financial trends in motorsport.
Mo Farah Launches Innovative Running League – SportsPro
Integrating unique athletic events with F1 tracks.
Geek Out
From Figma to Full-Stack Apps – Ben's Bites
How design transitions to engaging digital experiences.
AI Language Models Profitability Explored – The Decoder
Economic potential of language AI in sports marketing.
Media & Entertainment
Disney and Hulu Respond to Oscars Streaming Glitches – Adweek
Lessons on managing major event streaming issues.
Ads for Oscars Command Top Prices – Deadline
Insights into media rights and advertising strategies.
Forget Pay TV, Free-to-Air is the only truly democratic form of media – Mumbrella *
Comparing media strategies in sports broadcasting.
AI
OpenAI GPT-4.5 Launches – OpenAI
Revolutionising content creation and fan engagement.
Anthropic Partners with U.S. Labs – Anthropic
Driving future innovation with massive potential in sports.
Flora’s AI-powered ‘Infinite Canvas’ – TechCrunch
Transforming how creativity is delivered in sports marketing.
Make You Think
I Tried to Become a Millionaire Selling AI Art – Medium
Challenges and rewards of AI-driven creative enterprises.
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