On this week's Sports Geek Podcast I chat with Harf on SEN about World Cup & Socceroos.  Lately I’ve been getting a few requests to help replace staff and reshape digital teams, so I discuss how to skill up and resource your sports digital team.  We preview some the the killer digital campaigns for SEAT presentation and a listener question – What is the value of a hashtag?

On this podcast you’ll find out about:

• How Socceroos content was framed by one single player interview
• How sports digital teams have evolved in past 5 years
• What roles you need to be thinking of (as an employee and a sports team)
• What is the key ingredient you need with sports digital staff
• How do you value hashtags?
• Comparing Facebook growth – World Cup Vs LA Kings

Resources from the episode

• What to look for in a killer digital campaign, my post on Linkedin
• Last year's presentation with Phillippe Dore with audio
• Follow @SEATConference on Twitter and Instagram and like SEAT on Facebook
• Facebook on Facebook Video and News feed
• Here is the Socceroos hype video on Facebook with Tim Cahill quote
• Congrats to Aaron LeValley from LA Kings on Winning Stanley Cup, listen to Aaron on ep 43
• Check out Neil Horowitz podcast on DSMSports.net, follow him on Twitter (@NH287)
• Connect with all guest of the podcast and check out the podcast archive
• Thanks for iTunes reviews in Australian iTunes and USA iTunes.
• Have you signed up for weekly Sports Geek News?