In this Sports Geek episode, Sean Callanan chats with Anthony Macri – Head of Commercial, US, BWT Alpine F1 Team
On this podcast, you'll learn about:
- Anthony's unique sports business journey across the globe
- Why aligning the interests of the league and teams is crucial for long-term success
- How to reset a sponsorship book
- The importance of data for partnership success
- Leveraging celebrities like Ryan Reynolds to build brand awareness
Listen to Anthony Macri on Sports Geek
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Pick my brain
Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.
The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.
Resources from the podcast
- Connect with Anthony Macri on LinkedIn and follow him on Twitter/X (@AnthonyLMacri). Let him know you listened to the episode.
- Follow BWT Alpine F1 Team across social media:
- Twitter – @AlpineF1Team
- Facebook – @Alpine F1 Team
- Instagram – @alpinef1team
- YouTube – @AlpineCars
- People mentioned by Anthony
- Book Recommendation
- Check out the Sports Geek Amplify Season 2
- Conferences we can meet
- Episodes you should listen to
As discussed on the podcast
Back on the track!
Just a taster of what's to come this week! We can't wait to be back on track 😁 pic.twitter.com/Ls64N3u9OC
— BWT Alpine F1 Team (@AlpineF1Team) February 19, 2024
Looking forward to seeing this in Melbourne
2023 🆚 2024
Comparing all the angles of A523 and A524 ✨ pic.twitter.com/ayTE7djVkz
— BWT Alpine F1 Team (@AlpineF1Team) February 15, 2024
Ryan Reynolds, an investor with a social media audience
The Deadpool and Fast franchise crossover no one asked for… ⚔️⚔️ @OconEsteban @AlpineF1Team pic.twitter.com/rjPYWYCIQo
— Ryan Reynolds (@VancityReynolds) November 19, 2023
Now 3-time Super Bowl champ part of F1
Reaching 𝘕𝘦𝘸 𝘏𝘦𝘪𝘨𝘩𝘵𝘴 with @AlpineF1Team 🏈
Welcome @tkelce #Alpine pic.twitter.com/vvOGO4Qa4y
— BWT Alpine F1 Team (@AlpineF1Team) October 17, 2023
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