Analysing social fans to engage more than your digital cheer squad – #SportsBizZoom replay
These calls were recorded on 13th & 14th October 2020 as part of our weekly #SportsBizZoom calls.
Topic was Analysing social fans to engage more than your digital cheer squad – Know Your Audience pillar of Digital to Dollars process – https://digitaltodollars.com
Opinions expressed on the call are personal only and may not reflect the view of the employer.
We want to maintain #SportsBizZoom conversations to be as open as possible so please respect that.
20:00:24 From Sean Callanan : Welcome please share your Name, Location, Work & Linkedin
Sean Callanan, Melbourne Australia, Sports Geek – https://linkedin.com/in/seancallanan
20:01:11 From Jason Bajada : Jason Bajada
Assistant General Manager of Geelong Korea Baseball / Baseball Australia
https://www.linkedin.com/in/jsbajada/
20:01:35 From Corey Kirby : Corey Kirby – COO PTI Digital Group https://www.linkedin.com/in/cjkirby19/
20:02:08 From Windsor Roberts : Good afternoon. Windsor Roberts here from Pushologies – https://www.linkedin.com/in/windsorroberts/
20:03:21 From Matt Kemp : Matt Kemp, Sport, Media and Entertainment Attorney, Cape Town, South Africa. @KempMatt and https://www.linkedin.com/in/mattkempsports/
20:03:32 From Raff Agostino (School Sport Victoria) : Raff Agostino – School Sport Victoria – https://www.linkedin.com/in/raff-agostino-605b8993/
20:03:44 From Nathan Perrone : Nathan Perrone, Deakin University, Melbourne, https://www.linkedin.com/in/nathan-perrone/
20:06:28 From Phil Cotton : Phil Cotton – CE) & Founder – Elevate Sports, London. https://www.linkedin.com/in/commercialdirectorsport/
20:06:51 From Luke.Woolley : Luke Woolley – Populous
https://www.linkedin.com/in/lukejameswoolley/
20:11:16 From Jason Bajada : That was one of the first episodes of your podcast I listened to
20:14:24 From Matt Kemp : Sean – got to give us the dance – the Collingwood Shimmy!!!
20:15:01 From Jason Bajada : David!
20:15:05 From Corey Kirby : Bill Laimbeer
20:15:19 From Windsor Roberts : Sean Callanan
20:15:29 From Jamieson : Elaine BF Seinfeld – forgot name
20:15:34 From Jason Bajada : I know he still goes to the game slike that
20:15:45 From Luke.Woolley : david putty
20:16:13 From Jason Bajada : Oh so people dont do that now?
20:16:17 From Jason Bajada : 
20:22:50 From Raff Agostino (School Sport Victoria) : No one
20:30:05 From Raff Agostino (School Sport Victoria) : So true.
20:34:17 From Windsor Roberts : Apologies Sean … received an unexpected call but I’m listening to you. Thanks for the mention Phil 
20:36:04 From Nathan Perrone : How would you go about understanding fans of the team, vs those fans who might just love an athlete from the team e.g. Lebron
20:37:18 From Corey Kirby : Having Wi-Fi issues – camera being turned off seems to have helped fix the issue
20:37:30 From Raff Agostino (School Sport Victoria) : David Beckham
20:38:24 From Corey Kirby : It's up to rightsholders being flexible enough to realise they have fully engaged fans while that athlete is part of their team / franchise. Utilise the ‘asset' best while they have it
20:53:51 From Phil Cotton : @Jason – What was that book?
20:54:10 From Jason Bajada : Veeck As In Wreck – Bill Veeck (with Ed Linn)
20:55:44 From Corey Kirby : Industry / Big Picture Discussions
20:56:23 From Jamieson Doyle-Taylor : Have enjoyed breakout rooms
20:56:30 From Corey Kirby : Even picking up on a theme such as implications of the proposed Project Big Picture for the PL would be interesting
20:58:01 From Raff Agostino (School Sport Victoria) : As I have only been to this one It’s hard to say what would work. But I have loved tonight. Thanks heaps.
20:58:52 From Phil Cotton : Would love some esports content
20:59:00 From Jamieson Doyle-Taylor : Have big picture theme broken into multiple different smaller topics for each individual breakout room
20:59:06 From Corey Kirby : Thanks Everyone
20:59:33 From Jamieson Doyle-Taylor : Thanks all – great session tonight
21:00:24 From Phil Cotton : Cool just signed up!
10:00:09 From Sean Callanan : Welcome please share your Name, Location, Work & Linkedin
Sean Callanan, Melbourne Australia, Sports Geek – https://linkedin.com/in/seancallanan
10:01:28 From Dominic Remond : Dom Remond
Director at Grow Step – Helping businesses grow and monetize their audience,fan and customer base..
https://www.linkedin.com/in/dominic-remond
10:02:04 From Darren Anderson : Hi all, Darren Anderson, Melbourne, Forward Pivot, https://www.linkedin.com/in/darren-anderson-b2667185/
10:02:38 From David Hopkins : David Hopkins – Glory League – Melbourne – https://www.linkedin.com/in/david-hopkins-b8765228/
10:02:44 From danieltaylor : Daniel Taylor, Insights/Data/Market Research professional based in Philadelphia: https://www.linkedin.com/in/dtaylor87/
10:02:53 From Jim Dorash : Hi everyone, Jim Dorash EndZone Global, sport consulting, Brisbane Australia – I look forward to connecting with you – Cheers https://www.linkedin.com/in/jimdorash/
10:04:14 From Brian Borowsky : Hi everyone – Brian from My Occ Health Record. We're using technology to help sports leagues and grounds open up COVID-safely to spectators.
https://www.linkedin.com/in/brianborowsky/
10:04:51 From Alicia Taggio : Hey all! Alicia here from Tradable Bits in Vancouver, Canada
10:06:00 From Brian Borowsky : I need to sneak out on 1030 – apologies. I have to go speak to a sports venue client!
10:06:43 From Harry Hutchison : Harry Hutchison – EngageRM (CRM company specifically for sports teams) https://www.linkedin.com/in/harry-hutchison-745bba185/
10:07:26 From Alicia Taggio : Love working with Andi. She’s a smart cookie
10:13:49 From David Hopkins : Putty
10:13:51 From Darren Anderson : David Puddy!
10:14:49 From Harry Hutchison : Apologies Sean and everyone I need to drop….somethings come up at work
10:20:03 From danieltaylor : it
10:23:38 From danieltaylor : The most important audience is the one with the highest ROI – in the quadrant graph, we had different size bubbles, which I assume is the size of the segment, but just a small number could generate the majority of the revenue. Lots of marketers go for the biggest groups instead of focusing on value
10:27:16 From Dominic Remond : the team and players
10:27:20 From Jim Dorash : IT
10:27:39 From David Hopkins : We consider our audience shared between Glory League and the Associations.
10:30:57 From Darren Anderson : Depends on definition of ‘owning' but it is a push/pull situation. Team or Org can push towards a particular audience but digital audience will also guide what the audience looks like
10:54:40 From David Hopkins : how good is kids back at school!!!
10:57:45 From Dominic Remond : Love the idea of 2 weeks and specific, also enjoy the break out for 10 minutes
11:01:19 From Mitch Siwek : Thanks Sean and everyone for another great session. Sorry I couldn't engage with video – on the move at the moment. Have a great day!
11:01:52 From Amy Wadwell : Thanks Sean – have loved these sessions!
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