In this episode of Sports Geek, Sean Callanan chats with Alfonso Medina, Head of Media Rights at Tennis Australia
On this podcast, you'll learn about:
- What Alfonso learned about media rights working at ESPN and The Football League
- How did Alfonso end up working in Australia?
- The difference between domestic and international media rights
- What commercial partners are looking for from the Australian Open
- How streaming has changed the media rights game
- Latest trends in media & sports

Listen to Alfonso Medina from Tennis Australia on Sports Geek
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Resources from the podcast
- Connect with Alfonso Medina on LinkedIn, and send him a message that you listened to this podcast episode via Twitter @fonzm3dina.
- Follow Tennis Australia across social media
- Follow Australia Open across social media
- Facebook – Australian Open
- Twitter – @AustralianOpen
- Instagram – @AustralianOpen
- Check out the Sports Geek Amplify series
- Check out some more Sports Geek episodes you might enjoy:
As discussed on the podcast
Memories from 2022 Australian Open
Strike a pose 🏆🙌#AusOpen • #AO2022 pic.twitter.com/Wfk7Q4VXfl
— #AusOpen (@AustralianOpen) January 30, 2022
Two Aussie champions
Too late to share Australian of the Year?!?
Ash you are the best human. So happy for you and your team. Very proud I get to call you a mate xx #ausopen @ashbarty pic.twitter.com/TF7aTaVWAj
— Dylan Alcott (@DylanAlcott) January 29, 2022
Ash Barty – what a career
Unstoppable 🤯
Ash Barty dispatches Madison Keys in 62 minutes to become the first Aussie since 1980 to reach the #AusOpen women's singles final.#GoAussies • #AO2022 pic.twitter.com/PdgJ6cKyUS
— TennisAustralia (@TennisAustralia) January 27, 2022
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